Cartronix Mixes for Major Dividends


selling Lafayette Radio equipment, CB radios, police scanners, Atari systems and eight-track players, which were also installed onsite. Now Cartronix sells 20 top


brands of car audio and mobile electronics for vehicles ranging from luxury cars and SUVs, to boats, RVs, Harleys and classic cars. It provides a range of services, including car stereo/audio, iPod integration, alarms, remote start systems, keyless entry, backup cameras and sensors, custom subwoofer boxes, GPS/navigation, DVD players, custom fabrication and more. The company’s other divisions include a small home


audio/video department and five AT&T wireless retail locations. While Carter loves the new


store location, he said he predicts another move in the not-so-distant future. Isn’t that a good problem to have? Yes and no, he replied. “Compared to our old location, this one is awesome,” he said. “But we’ve already outgrown it. Now we need even larger installation bays. The road map in the next year or two is to relocate again. It’s a great problem to have, but moving is difficult.” Some pluses of the current


location include being near one of the main intersections into and out


of town, within walking distance from Valparaiso University and close to all of the big-box retailers. These include Best Buy, which ac- tually sends them customers. The drive-by traffic averages around 45 vehicles per minute, while walk-by traffic is about 50 people per day, he continued.


‘Te Real World of Business’ There have been plenty of


changes since Carter’s father took to the back seat and handed over the steering wheel. But what hasn’t changed are the business tech- niques employed and the compa- ny’s high level of customer care.


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