products Product Weigh-In
It might be an easy install, but what if it’s a challenging sell? It can be popular among audiophiles, but what if you’re trying to reach a different customer base? These are questions specialty retailers ask themselves every day when it comes to analyzing their product lines and considering selling additional products.
PARROT ASTEROID SMART BLUETOOTH RECEIVER
This double DIN unit comes with built-in navigation and a 6.2- inch multi-touch screen. Users can swipe and zoom to control the device. It also offers built-in WiFi, a USB connection to a 3G or 4G air card, or to a smartphone or tablet, and Bluetooth.
What Dealers Say:
Mix Fit: Mid-Level Products Likely Buyer: Tech Junkie Margin Check: Sell With Labor Sales Pitch: Versatile, Integrates well
Sales Staff: þLikes It ¨Loves It Install Staff: þLikes It ¨Loves It
“Have installed several of these units, and they are amazing. User-friendly for sales staff and consumer. Parrot has really stepped up its game. Love this unit completely.” — Monica Hudak, Audio Sensations, Exton, Pa.
BOSS AUDIO SYSTEMS MR1350UAB MARINE RECEIVER
Playback features include MP3/WMA and Bluetooth audio streaming. Output power is 50W x 4. Offers control of the unit or access to media from a smartphone through the head unit, and more. MSRP: $196.
What Dealers Say:
Mix Fit: Entry-Level Products Likely Buyer: Value Hunter Margin Check: Sell With Labor, Other Items Sales Pitch: Price-Friendly
Sales Staff: þLikes It ¨ Loves It Install Staff: þLikes It ¨Loves It
“Because it’s highly distributed, we would find it difficult to sell. But other stores in other areas might do better with it.”— Ben Marr, National Auto Sound, Independence, Mo.
PIONEER AVIC-X850BT CD RECEIVER
This unit comes with built-in route guidance with turn-by-turn directions, DVD/CD/ MP3/WMA playback, 6.1-inch touchscreen display and easy-to-use graphical user interface. Other features include Bluetooth connectivity, an AppRadio Mode for on- screen operation of popular applications on iPhone and Android smartphones; and HD Radio. MSRP: $800.
What Dealers Say:
Mix Fit: High-End Products Likely Buyer: Tech Junkie; Soccer Mom Margin Check: Sell With Labor, Accessories Sales Pitch: Brand, Quality, Integrates Well
Sales Staff: ¨Likes It þLoves It Install Staff: ¨Likes It þLoves It
“Could be a potential hole-filler product.” — Brent Hunter, Kingpin Car & Marine Audio, Wilsonville, Ore.
30 Mobile Electronics May—June 2013
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