BRITAIN’S ONLY MONTHLY SHOOTING & FISHING TRADE PUBLICATION
Want to reach EVERYONE in the trade, EVERY month?
To get your message out there Contact: Caroline Mandaracas Tel: 07738 457110
caroline.m@dhpub.co.uk www.tandgmagazine.com
Innovative retailer has franchise opportunities
F
ast-growing and unique outdoor- sports retailer Ronnie Sunshines is off ering retail franchise opportunities in what may be a fi rst for the industry.
Its fi rst store, based in Berkhamstead,
Hertfordshire, was founded in 2008 and was driven by a passion for excellent customer service with a multichannel income stream off ering great products from leading brands. T e franchise plan is based upon a slick
retail store that also incorporates a fi ring range where customers can literally pick up a gun and try before they buy. While there, customers can also buy
associated products, from scopes, clothing and knifes through to outdoor-survival, outdoor- cooking and archery equipment. Andy Cheetham, Ronnie Sunshines’
franchise consultant, said: “In an era where retailers are struggling or going bust, our fi rst store has consistently grown sales and profi ts by around 20 to 30 per cent year on year… every year!
“A Ronnie Sunshines store is designed to
become cash generative through year one and to provide you with a solid rising income through year two and beyond. “It is not a get-rich-quick scheme but a
carefully crafted retail operation that, once established, becomes the ‘go to’ location in your region for outdoor pursuits, guns and all things connected with shooting! “Our franchise is perfectly suitable as a
concession-based store in a garden centre or other similar outlet and we’re also keen to speak to entrepreneurs who could be contemplating multiple-site ownership. “Unlike some franchisors, we don’t require
that you take a sub-lease from us and rather than have to hit minimum orders from dozens of suppliers you can keep your stock levels low and simply draw stock from our warehouse at the same cost price as dealing direct.” T e fi rm says that it will off er help with
everything from site selection to celebrity launches, store and gun-range design and
layout to training and marketing advice, plus access to central-warehouse stock. And owner Dave Craze added: “We’re
unique in many ways because our core product range of guns can only be sold face to face, which means that we don’t suff er from the same online threat as other retailers. “Instead, our website directs people to our
store where they can receive knowledgeable advice and can try out a variety of diff erent guns on our purpose-built ranges. While there they can also buy other associated products. “Every franchisee will also receive a
registered fi rearm dealer’s (RFD) licence from the local constabulary, which, provided you don’t have an adverse record, will be granted routinely. You’ll also carry a criminal records bureau (CRB) certifi cate and a consumer credit licence while various trade-association memberships all add credibility to your business.”
❱❱ Anyone interested in fi nding out more can e-mail
franchise@ronniesunshines.com
www.tandgmagazine.com 03
FEBRUARY 2013
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