FEATURE
Bob Rothery is proud of the company’s heritage.
The packed warehouse ensures good service.
learn that the rest of the giant building is pretty much taken up with holding stock. T e company prides itself
on having 97 per cent stock availability at all times – from more than 100 brands that it distributes. As well as selling its own
brands – Bisley, Parker Hale, David Nickerson, Lincoln shotguns, Phillips and Wasp pellets – Rothery also supplies some of the leading brands in the world, which is a true testament to its standing. Among the names entrusted
to Bob and his team are Aigle, Air Arms, Barnett (European distributor), Birchwood Casey, Brady, Breda, Bushnell, Butler Creek, Colt, Cometa, Daisy, Fiocchi, H&N Sport, Heckler & Koch, Hoppes, Kershaw, Lapua, Mag-Lite, MTM Case-Gard, Opinal, Petron, Tanfoglio, Uncle Mike’s, Victorinox and Walther. T e task of ensuring that the
necessary stock is available to enable orders to be safely packed, despatched and delivered within 48 hours is an onerous one, but one that is met head on by Rothery’s experienced warehouse staff , a line-up of
The fi rm relies on experienced and knowledgeable staff.
unrivalled ability. Bob confi rms: “Today, the
market is highly unstable and often the gap between demand and supply can be hard to predict. A good supplier will always be prepared to meet any contingency. “A frequent and smaller
quantity of supplies is the key to eliminating this gap and we are happy to facilitate this for the retailer.”
At the end of the line Without a salesman on the
road the company relies totally on its knowledgeable telesales operators to be its fi rst point of contact with its customers. It is they who take instructions
from retailers and start the process to meet customer expectations within the shortest possible time. T ey are a lively bunch with little time for anyone who upsets ‘their’ customers. Key to the success of the sales
team is the ongoing training that Bob and his management conduct regularly. “Our reputation is a good
Parker Hale products like this gun-cleaning kit sell worldwide.
indicator of our willingness to work with retailers to grow their business. I believe that we meet all our customer expectations, with respect to delivery time, quality of goods and dependability. We off er quality, good prices, availability, reliability and a great customer service – all important factors that the very best suppliers
off er,” Bob adds. T e success of the relationship
between the sales team and customers is down to accounts and Bob explains: “Our accounts staff work equally as hard for our retailers as they do for us. T ey know that dealers need clear and concise information to ensure that an account remains unhindered to our mutual benefi t. “T ere are no ‘grey areas’ in
accounts; if there is a problem they will exert all possible energies to correct the situation.” T e importance of a
good supplier cannot be underestimated and it can be said then that a business is as good as its suppliers. John Rothery Wholesale is
widely regarded as the best in the UK and those retailers that buy from it generally fi nd that their businesses benefi t from the association.
John Rothery Wholesale T: 023 9224 5350 E:
sales@bisley-uk.com W:
www.bisley-uk.com
www.tandgmagazine.com 25
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76