NEWS ANGLING TRADE NEWS
Welcome to the new monthly column from the Angling Trades Association
Realtree unveils its most realistic camou pattern ever
Camoufl age-pattern expert Realtree has developed what it claims is the most realistic pattern ever – Realtree Xtra. T e breakthrough in realism
comes from a combination of design and printing technology that delivers three distinct fi elds within one camou pattern: a foreground, mid-ground and background. Realtree designer and
president Bill Jordan explained: “Xtra and Xtra Green truly live up to their names, giving hunters extra eff ectiveness in the fi eld. “All throughout the
development process we focused on creating incredible depth, visual confusion and 3D eff ects in the pattern mid-grounds and backgrounds while still retaining total sharpness and detail in the foreground elements. T e result is as close to nature as we’ve ever gotten.” T e two camou designs
feature 12 warm, natural colours – one with more green. T ey provide all-season utility for hunters and those who spend time outdoors. T e fi rm claims that the subtle shadows, highlights and textures blend with more terrain and lighting conditions than any other camou pattern available and make Realtree Xtra the most versatile camou on the market.
(ATA), which is designed to keep everyone up to date on the activities of it and its associated organisations.
Government Funding
T e ATA has agreed a fabulous new benefi t deal for its members with training and apprenticeship specialist company Pearson. T e partnership provides a very real opportunity for ATA members to be able to take on apprentices and, irrespective of whether they are tackle manufacturers, retailers or distributors, be fully supported by a prestigious nationwide company and a signifi cant Government funding grant. Stage one of the service off ered by Pearson will be to provide
IT, warehousing, logistics and customer-service apprenticeships to companies that are ATA members. T is service will also include a complete recruitment process, help with funding applications and on-site training. In the second stage of the scheme, it is hoped to also encompass
a fi shery-management apprenticeship scheme. Companies that take on apprentices under both stages will also be encouraged to put them through the 1st4Sport Angling Coaching Programme and then become licensed by the Angling Trust. Naidre Werner, ATA chairperson, explained: “T e ATA board has been discussing for some time how our members can generate employment positions that achieve the Government aspirations to get more people into work. “Choosing Pearson as our partner is perfect because as a
nationwide, recognised specialist in this area, the company is committed to guiding and supporting our members through every stage of the apprenticeship process. “Moreover, this move will ensure that the ATA continues to
contribute positively to the National Angling Strategy by being able to off er a defi ned career path within the angling industry for anyone who is interested in getting a job within this wonderful sport.” Apprenticeship opportunities within the trade will be promoted
through Pearson’s recruitment service as well as on the ATA website and in other media. Dr Bruno Broughton, ATA CEO, enthused: “T e ATA and its associated partner groups have a number of exciting plans for 2013. T is new partnership is yet another example of how the association is pushing forward and generating great benefi ts for its members.” ATA members who would like more information on the
apprenticeship schemes available should contact Eileen Taylor on 0247 641 4999 ex 204 or e-mail
eileen@sportsandplay.com. Eileen is also the contact for non-ATA members who are interested in joining.
PAA News T e Professional Anglers Association (PAA)
has recently launched a bespoke, subsidised insurance policy to support its member coaches. More information is available at
www.paauk.
co.uk.
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