RETAILER SURVEY E


very month we contact retailers by e-mail to fi nd out how they are doing in terms of customer sales, footfall in their shops and how positive


they are about the coming month. We understand the diffi culties of


trying to predict whether sales will be good or not, but Tackle & Guns is keen


Gun Shops Down 29% 71% Up Down 36% 64% Up Down 33% 67% Up


to provide as accurate a snapshot as possible about the state of the industry right now. T is issue we have asked for the same


information from fi shing, shooting and clothing retailers to allow us to gauge which sectors are buoyant and which are still fi nding it tough going. Here are this month’s results…


CHAMPAGNE WINNERS


As always, we drew one shooting and one fi shing retailer from last month’s respondents to win a bottle of bubbly each. Congratulations to Markhams


Fishing Tackle and T e Keepers Den. T e champers is on its way to you…


Is footfall up or down on last month?


Is your profi t up or down on this time last year?


If you sell shooting equipment via your website, are your internet sales up or down on last month?


Down 25%


75% Up


Down 50%


50% Up


Down 61%


39% Up


Are your overall sales up or down on last month?


In contrast, gun shops continue to fare far better than their tackle cousins. Christmas provided a useful pick-me-up for many


with footfall and shop sales on the rise (71 and 75 per cent from 68, respectively). Profi tability year on year remains the same as last


month – with 64 per cent reporting that things are better than 12 months ago.


Country- clothing sales in gun shops?


If you sell shooting equipment by mail order, are your mail-order sales up or down on last month?


Mail-order and internet sales, though, have taken


a dramatic hit (dropping from 75 and 86 per cent to 50 and 67 on the up respectively), which is somewhat concerning. Overall, confi dence is shot – just 39 per cent


of those surveyed expect better sales next month, compared with 86 per cent previously. Clothing sales are still signifi cantly up, say dealers


If you sell country


If you sell country clothing by mail order, are your


country-clothing sales up or down on last month?


14% down 86% up


clothing via your website, are your country-clothing internet sales up or down on last month?


12% down 88% up Are you expecting next month's country-


clothing sales to be up or down?


50% down www.tandgmagazine.com 21 50% up


Are you expecting next month's shooting equipment sales to be up or down?


using mail-order and internet channels for these sectors. Perhaps the wet weather and the shooting season


encouraged more buyers after all, as fi gures leapt from 71 per cent to 86 (mail order) and 63 to 88 (internet last month). Country-clothing retailers were split 50/50 on next month’s prospects though.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76