Location Reports Atlantic City, NJ
HURRICANE SANDY UPDATE: ATLANTIC CITY
For anyone concerned about storm damage from Hurricane Sandy this fall, Gary Musich, vice president convention development for the Atlantic City Convention and Visitors Authority, noted that all is well in Atlantic City.
“Contrary to what was depicted in the media, Hurricane Sandy did not do significant damage here,” he asserted. “Our beach is intact, our boardwalk is fine, our casino and hotel properties experienced no problems with the storm, and our shops and stores are all well, too. The only part of the boardwalk that was damaged was at the north end of the island, and that part was already scheduled for demolition before the storm hit.”
Because the resort destination did not suffer major damage as a result of the storm, it allowed Atlantic City to be a help base for those who were impacted by it.
“We all pulled together here in an effort to help our neighboring communities who were severely impacted by the hurricane,” recalled Musich. “I have never before seen people come together in that way to help one another. The Atlantic City Convention Center acted as the staging area for FEMA and the Red Cross of Southern New Jersey, accommodating emergency services and their equip- ment. We’re very proud of that contribution, the role we played, and the effort we put forth.”
Hurricane Sandy did disrupt business travel to Atlantic City for a period of time, however, so Atlantic City did see some cancellations in the meetings, convention and group markets due to the storm, but most have already rescheduled for 2013.
As part of an effort to further reach out to this market, the Atlantic City Alliance - in collaboration with the Atlantic City Convention and Visitors Authority - has introduced a $1 million program designed to attract group and meeting business in 2013. Funding for the program comes from the private sec- tor, primarily the casino resort properties. This $1 million incentive is part of the popular “Do Anything, Do Everything, Do AC” marketing campaign.
The program is designed for new group or meeting business meeting in Atlantic City in 2013. To be eligible, this business also must generate at least 1,000 rooms nights at an Atlantic City casino hotel. Priority is given to midweek, non-summer and first-time business. Meetings or groups may use facil- ities at the convention center, Historic Boardwalk Hall or at any of the city's 12 casino meeting spaces, with priority to groups at the convention facilities.
The Atlantic City Alliance was established in 2011 as a private, not-for-profit corporation whose pri- mary mission is to develop and implement a full-scale, broad-based, multi-year marketing program for Atlantic City.
48 January February 2013
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