Products NEWS AND UPDATES
Land-based TABLE GAMING SYSTEMS Tangam
TABLE YIELD MANGEMENT
www.tangamgaming.com
Crown Melbourne has deployed Tangam's Table Games Yield Management (TYM) system to increase table games profitability and enhance player experience. TYM is now operating across 400 table games at Crown Melbourne, including Baccarat, Blackjack and Roulette.
“TYM proved its value to Crown by improving operational efficiency, assisting in delivering both revenue growth and labour efficiencies by helping to ensure the best possible game occupancy and availability for valued patrons,” said Sean McCreery, Executive General Manager of Table Games at Crown. “Yield management principles have been applied for many years across the business, but TYM has provided an infinitely more efficient way of delivering the benefits of yield management.”
Prem Gururajan, President of Tangam added: “We have benefited greatly from Crown's leadership in applying innovative technology to create more value for their patrons and improve business performance."
TYM is a business intelligence tool that helps operators improve their table game mix, table spreads, schedules and betting minimums management. TYM provides predictive analytics to adjust table spread / schedules based on customer
Mobile CASINO SLOTS Omi Gaming
KAZURI CASINO MODULE
www.omigaming.com
OMI Gaming the mobile and multi- platform gaming specialist, has released two new game titles to the platform. Tres hombres is a five-reel, two hundred and forty three paylines video slot, set in the deserts of Mexico. The players are immersed in the endless ways to win, the rich graphic and the many fun features of the game. The great game play offers a thrilling and unforgettable experience for the players.
Benny the Panda a five-reel video slot, is one of those games players tend to comeback to time and time again. With thirty ways to win, easy to understand game play and a maxi and a mini progressive jackpot, the chance of winning big is only one spin away.
The titles, Tres hombres and Benny the Panda are both available on Kazuri Casino Module for the online and kiosk channel. The mobile versions of the games will be released the end of Mars. With a constantly growing game suite, the plat- form proves to be one of the top choices for operators who want to explore the smartphones and tablet market without loosing their position on the online and kiosk market.
demand patterns, recommendations on how to change the game mix to serve unmet customer segments, and real time prompts to floor staff to open or close more games and set betting minimums as player demand fluctuates throughout the day. These components allow a casino to increase profitability and enhance the experience of the players they already have coming through their doors.
Mr. McCreery added that yield management of table games had definitely impacted the bottom line. “The business has clearly witnessed the benefit of using yield management technology in key metrics such as win per open hour and table utilisation ratios, particularly in Crown’s mass‐market games and high volume premium areas,” he explained. “ Overall labour efficiency has improved simply by the business now having the capacity to dynamically ’tweak’ employee rosters to better match supply with changes in demand. Ultimately, it has allowed Crown to use science to determine where best to allocate labour and product based on
Land-based MULTI-PLAYERS Electroncek
MEGASTAR ROULETTE
www.electroncek.eu
Interblock has supplied its 500th G3 Megastar Roulette to the Dutch market with an install at the futuristic looking Merkur Casino in Almere at the beginning of May.
The collaboration between Interblock and its Dutch distributor Elam Group has span many years and seen many generations of the company's products flood particularly the Dutch arcade sector.
Jos van Rheden, Commercial Director of Elam Group, said:“In the year 2000 multiplayers were approved for sale into in Dutch arcades. Soon afterwards, several multiplayers like horse-race, dice games, roulettes, blackjack tables, etc. entered the arcades in the Netherlands, but from the first moment Megastar Roulette was installed, it became the most popular multiplayer roulette for the players. After introducing the second generation roulettes in 2000 Elam launched the third generation in 2003.
“In January 2011 the TiTo ready Megastar Roulette was introduced to the market. In all these years the competition has been very active and also tried to launch its type of roulette products into the market, but none of them succeeded. The Megastar Roulette
the demand for that day or period, as opposed to relying on intuition.
The casino’s Business Improvement Manager, David Croft, added: “Using yield management technology has allowed Crown to better manage our labour. The specific planning of table spreads and game mix, based on changes in demand, is now more efficient and continuous. Crown’s operational staff are more confident and dynamic in opening or closing tables, along with setting price points, using science rather than instinct. One of the leading indicators that was tracked was the percentage of tables that were 'unoccupied', 'at optimal occupancy', 'above optimal occupancy' and 'below optimal occupancy', and there have been improvements across all of these metrics.”
He points to a reduction in the percentage of tables 'unoccupied' from 33 per cent to approximately 22 per cent by optimising spreads. “The result is increased profitability and improved availability for customers,” Mr. Croft added.
is maybe not the cheapest one but brings the most money to the cashbox and most importantly, players want to play this brand and this type of product.”
Klemen Sitar, Regional Sales Manager at Interblock, added: “The Dutch market is one of our first markets and that is why it is very important for Interblock. The number of installed Megastar roulettes speaks for itself – 500. Constant development and improvement of our products are keeping us ahead of our competitors. Megastar is known for its reliability and is still the most popular product in Holland.”
July 2012 PAGE 55
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