Focus G2E ASIA 2012
FutureLogic unveiled the latest generation of its PromoNet system at the Macau show
The big announcement from FutureLogic at G2E Asia was the launch of PromoNet 2.0, the latest version of the company's promotional ticketing system. This new version features three major enhancements in comparison to the initial system, with the first new feature offering three distinctly different architectures. FutureLogic's Anette Jauch outlined the differences in Macau. “PromoNet Standalone is a solution for single machines that are not connected to a network,” explained Ms. Jauch. “PromoNet allows the operator to design their promotional coupon on a PC or laptop, download to a memory stick and then upload to the machine, enabling promotional ticketing without the necessity of a networking system. It can be used to promote a new machine or activate ‘cold areas’ in a casino without the need for connectivity. The second new architecture is PromoNet Bank, which is a similar concept for a bank of machines, though in this case one machine works as a master to control the others. And the third, PromoNet Campaign, is a full networking solution in which operators can design their campaign in the back-office and download to all targeted machines.”
The next new feature included with PromoNet 2.0 allows mobile redemption and issuance of the coupon. Designed to enable slot attendants with an iPad to trigger a promotion on a mobile device, which can then be redeemed directly from the mobile by scanning the coupon from the phone. “It's all about adding further flexibility,” stated Ms. Jauch. “However the casino wants to interact with their customers, we give the flexibility to use mobile devices in the same way that people currently download boarding passes to their smartphones, before scanning to board a plane. Casinos can use the same technology to reward and incentivise their players.”
The final new feature is an integration tool that enables PromoNet 2.0 to integrate with existing player club systems, personalising the ticket promotions with additional information from the player's club. An operator could provide a promotional coupon for a player's birthday using data from the player's club or run various promotions for a carded player in conjunction with non-carded offers within the location. The new PromoNet functionality adds flexibility for operators no matter what their level of connectivity and a range of additional features for greater interaction
July 2012 PAGE 40
GENERATION GAMES
FutureLogic’s JOHN EDMUNDS and ANETTE JAUCH
pictured at the G2E Asia show in Macau.
with their customers. “We have already announced three PromoNet trials taking place in the US, with another 10 sites globally that are either trialling or in the processes of setting-up to date,” stated FutureLogic’s John Edmunds. “By the end of the year we expect to have over 20
sites connected and using PromoNet as trials are performing really well. We are seeing exceptionally high redemption rates as operators use the promotional system to incentivise players in new and exciting way, with codes for online play proving especially successful right now.”
GLOBAL ASPIRATIONS
Ainsworth Game Technology is a familiar brand in the slots gaming sector, but until recently the company has had little real presence outside of its domestic market in Australia. However, in the last 12 months the company has shifted gears on the international stage, opening facilities in Las Vegas including game design and marketing teams following the granting of AGT’s licence in Nevada, which now sees the company looking truly globally for the first time.
“Asia is a very important market for us,” stated Len Ainsworth at the G2E Macau show. “We have a series of our A560 dual 22ins. cabinets in Macau with our Year of the Dragon Asian-themed game based around a progressive that has been a No.1 performer in the Australian market, with Australian-centric maths models. Our games are targeted at the mid- denomination jackpot market in which we have been very successful in our domestic market. We're looking to expand into increasing numbers of international markets taking this approach to operators and customers around the world.”
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