Focus G2E ASIA 2012


TCSJohnHuxley unveiled a series of Asia- focused products at the G2E Asia exhibition in Macau, while at the same time announcing changes to its team and facilities serving the region. Following her recent promotion to General Manager Asia, Rebecca Kingswell now heads up TCSJohnHuxley Asia operations. Rebecca has spearheaded the company’s success across the region, penetrating markets in Macau, Singapore, Malaysia, Vietnam, Cambodia, Myanmar and Laos.


Cath Burns, TCSJohnHuxley CEO commented: “Asia is an extremely important market to us and Rebecca’s knowledge and experience is critical to our growth plans for the region. We are delighted to have such an experienced leader head up our Asia operations.”


In response to the growth of casino gaming in Macau and the Asia region, TCSJohnHuxley is continuing strategic developments including strengthening the team and expanding and improving operational efficiencies across the region. The first of these appointments include a new Sales Director for Asia, Andrew Hanley, who joined the team in early June. Sales Executive, Max Ieong joined the company at the beginning of May and comes to TCSJohnHuxley with a strong sales and marketing background having lived and worked in the US for 15 years, relocating to Macau in 2006.


WE HAVE


EXPANDED OUR TEAM AND


MOVED TO NEW WAREHOUSING FACILITIES TO


MEET PRODUCT DEMAND.


Operational efficiencies are being implemented to maximise growth potential and streamline services in the region. These include expanding warehouse facilities to provide better consolidation of orders and the ability to hold more stock enabling quicker turnaround of orders. Rebecca Kingswell commented: “We have expanded our team and moved to new warehouse facilities to meet current demand for products. We have increased our production and technical support team in Asia, expanding the sales team too. Operators in Macau are changing their layouts on a regular basis. All the tables in Asia use synthetic cloth as it gives operators much more flexibility in regards to colours and designs. However,


July 2012 PAGE 42


“We have expanded our team and moved to new


warehouse facilities to meet demand.


We have increased our production and technical support team in Asia,


expanding the sales team too.” REBECCA


KINGSWELL,


General Manager, TCSJohnHuxley Asia.


“Asia is an extremely


important market to us and Rebecca’s knowledge and experience is critical to our


growth plans for


the region. We are delighted to have such an


experienced leader head up our Asia operations.”


CATH BURNS, CEO, TCSJohnHuxley.


STRENGTH AND DEPTH


TCSJohnHuxley strengthened its team, increased regional capacity and launched three significant new gaming products at G2E Asia


synthetic cloth isn't as durable as wool and we're seeing most of the high end casinos changing their layouts every couple of months. We are also printing a very large number for Singapore and therefore needed to expand our facilities and staff to meet the demand. Our focus is on developing plans that will allow us to deliver the best products, service and support in the region. The importance of building a strong focused team and maximising operational efficiencies in this rapidly expanding market is critical to our success.”


At the G2E Asia exhibition TCSJohnHuxley revealed that it had signed a multi-year global agreement with Gaming Commerce, to distribute BaccPo, a new fast paced table game that combines the gaming style of Blackjack, a simple hand ranking system similar to Baccarat, and the adversarial elements of Poker. “We are very excited about the future of BaccPo, a game we believe can revolutionise the table gaming market in Macau,” stated TCSJohnHuxley’s Rob


Huxley at G2E Asia. “The peer-to-peer element of the game pitching player against player for the first time in a casino environment has enormous promotional opportunities for operators and will appeal to Asian players looking for competitive play.”


The greatly enhanced game pace coupled with a small but positive increased house advantage for the casino version means BaccPo has provable potential to outperform traditional Baccarat in terms of hourly revenue for the casino operator. Launched at Crown Casino Melbourne in January, BaccPo has been equally popular among players seeking an alternative thrill to traditional table games currently spread in casinos worldwide.


TCSJohnHuxley also demonstrated the integration of sic bo into its Gaming Floor Live system at G2E Asia. The latest Sic Bo developments include games per hour visible on the system dashboard and alarms generated for bad shake and game Aborted (when the shaker cover is lifted).


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