Focus G2E ASIA 2012
ABSOLUTE BEAUTIES Localised games featured
prominently on the IGT Asia stand at the G2E exhibition
International Game Technology showcased a portfolio of games tailored to the specific demands of Asian markets during G2E Asia 2012. More than half of IGT games at this year’s show were designed to focus on local markets with the themes, dual languages (Chinese and English), and math models targeted specifically for Asian casinos and players. The array of games included legendary Chinese themes such as West Journey Treasure Hunt and Golden Three Kingdom, as well as appealing titles such as Four Great Chinese Beauties, Big Dragon Lounge and Pearl Dragon.
“IGT is proud to introduce our newest Asian market-attuned games and industry-leading systems products that are designed to deliver performance and profitably for our customers,” said Craig Churchill, IGT senior vice president International. “Our innovative line-up at G2E Asia highlights our continued commitment to customers in these rapidly expanding markets.”
During the exhibition IGT drew its spotlight on the industry’s first community play five-reel slot, Fast-Hit Progressives, which is available in Chinese. Also showcased at G2E Asia were the company’s blockbuster titles, The Dark Knight and Ghostbusters on the eye-catching Center Stage. After installing Center Stage, operators can refresh content with the latest games featuring big, bold titles. These entertaining titles join a full line-up of IGT’s games
July 2012 PAGE 52
including MegaJackpots Premium Products favourites, Sex and the City Fabulous MultiPLAY and Elvis The King Multi-Level Progressives.
“G2E Asia showcased IGT's growing momentum in the market, after our investment in the most in-depth player market research conducted in Asia, with 1,000 player interviews across various properties, we launched a brand new Asia-attuned look and feel with over half the stand boasting games specifically designed for Asian players, in terms of
AFTER THE MOST
IN-DEPTH PLAYER RESEARCH
CONDUCTED IN ASIA - WE
LAUNCHED A
BRAND NEW ASIA ATTUNED LOOK AND FEEL.
maths, themes and languages,” described Nigel Turner, Head of Marketing, IGT Asia Pacific. “We met all the major operators and their feedback was consistent, they see that IGT is investing in a new team, in market research, and the products they’ve been asking for - and they’re looking forward to our growing presence in the region.”
IGT cabinets on the stand ranged from the exclusive G23 and the Universal Slant models, which allow for personalised playing experiences and flexibility for
Pictured Top: CRAIG CHURCHILL, Senior Vice President, IGT International
(centre), ANDREW
HELY, Regional VP, IGT Asia Pacific (left), and MARK
MICHALKO, Sales Director IGT Asia, (right).
operators. IGT showcased its complete range of system solutions for Asia at the show. Systems products included server- based gaming tools offering dynamic ways to communicate with players, flexibility and connectivity, and the critical tools needed to manage the floor, players, promotions and operations. Highlighted products at the G2E Asia show were IGT’s sbX server-based experience, IGT Advantage and IGT Casinolink.
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