Focus G2E ASIA 2012
Alfastreet proved that size really does matter with a 30 terminal multi-game system in Macau
The multi-player market has changed. The traditional product ‘six-eight player units’ with the occasional 10 or 12 player installation at larger locations, has given way to sweeping banks of terminals interconnected to dealer-assisted and automated games. At the G2E Asia show in Macau, Alfastreet showed a 30 terminal system offering eight different games, including: automated roulette, live roulette, blackjack, baccarat, sic-bo, poker and horse racing. The system, sold to a Cambodian operator, is actually a 56 terminal order, but Alfastreet could not squeeze that number onto its stand in Macau. “This scale of system installation used to be unusual,” explained Alfastreet’s Albert Radman at G2E Asia. “However, the landscape has changed, with installs of 24, 48 and 50 now the norm. The largest system running from a single game is our installation in Resorts World Sentosa in Singapore, where we have 173 terminals connected to a single roulette game. Bigger is better.”
Large multi-terminal systems are becoming commonplace as operators reap the benefits of scale. Such numbers create real spectacle and drama, with the bigger the set-up, the bigger the attraction to the player. These systems also utilise space efficiently and to the best advantage of the operator and player, running multi- terminals from single wheels/automated
REAPING BENEFITS OF SCALE
Alfastreet exhibited a 30 terminal
system at the G2E
Asia show, with the complete 56
terminal order delivered to
Cambodia after the exhibition.
games increases revenue per game, per terminal. “The initial installation in Singapore began with 66 units at Sentosa,” described Mr. Radman. “We were actually worried about this original placement as it was in a non-smoking section in a low-traffic area of the casino. However, from this trial the units returned their investment in three weeks and since
then Resorts World has purchased a further 500 units of what has become one of the casino’s best performing machines. We have replicated this success within another Genting location, Resorts World Manila, having installed 200 units and adding additional games and personalised signage, which has again proved hugely popular with players.”
JEWEL OF THE AISLE
The collapse of gaming markets in Russia and Ukraine forced central and eastern European gaming companies to cast their nets far and wide in search of new markets. The need to spread risk and diversify has led to a series of successful market entries and expansions around the globe. Latvian gaming company DLV has been exporting to SE Asian and South American markets for several years, building a loyal customer base, where the company supplies direct to operators with local assistance. “We currently have a large number of machines placed in markets such as Cambodia, where our games are proving very popular with Thai customers visiting border casinos,” stated DLV’s Lina Malahova. “The results from this market have been very positive, with most casinos choosing to rent our machines rather than purchase outright, which has proved to be a popular choice with operators.”
New to visitors at G2E Asia, DLV showed its latest Jewel Jackpot multi-game
machine, which is part of a successful series of machines that include a universal mystery progressive jackpot. The third iteration of Jewel Jackpot was on show in Macau with trials currently ongoing with Asian customers. “We are exhibiting at G2E Asia to give existing customers the opportunity to play our latest games and meet new customers as we plan to enter new markets this year, including the Philippines," stated Ms. Malahova. “We have studied player trends in these markets and can see the Asian gamers are 'harder' players than their European counterparts. They are playing for the win as opposed to looking for entertainment and time on device. The size of the locations is also very different, whereby in Europe the preference is towards upright gaming machines, here in Asia operators have more space and so prefer slant-top units. Our understanding of player preferences has helped us to find our niche in these markets and we look forward to even greater success in the future.”
July 2012 PAGE 41
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60