LIW SHOW PREVIEW PLAY & ATTRACTIONS Play & Attractions
Licensed Business
Play and Attractions at LIW is designed to bring together senior buyers and decision mak- ers from the UK visitor attractions industry. The
Eat & Drink
Health
show attracts exhibitors from a host of businesses, including suppliers of rides, turnstiles, theming and spe- cial effects, high ropes courses, play equipment and wave machines. The Play Innovation Zone, which was launched last year with great success, is back to showcase suppliers of vary- ing sizes who will show off their new products and latest innovations to visi- tors. The Theme Factory and Magical Fairy Land are also poised to provide plenty of inspirational content. The Magical Fairy Land is a purpose-built fantastical live play feature that can be tailormade for a variety of attractions. It will also offer the opportunity to take advantage of marketeer Russell Play’s wealth of industry knowledge in terms of creativity and design within a live play environment. The brand new Theme Factory will help attractions to
& Fitness
Sport
Pool & Spa
Leisure
Facilities where innovation meets inspiration
Companies such the Cartoon Network will be offering seminars
develop compelling and exciting expe- riences for their operations to build upon their current offering. Creatively reinventing existing attrac- tions space to drive increased revenue spend is imperative in the current economic climate and will be echoed throughout LIW 2011. Experts from across the sector will be on hand to provide practical guidance and advice to organisations that are working hard to create original attractions desti-
The Magic Fairyland is a new live play feature at this year's show
nations despite the recent dip in the economy. In addition to these new fea- tures, the Outdoor Demo Area is also back by popular demand. Play and Attractions will be repre- sented strongly in the new Education Village, combining the latest in innova- tion and expert opinion from Cartoon Network, Vision XS and DP Associates. Turner Media Innovations and Cartoon Network will offer two seminars focus- ing on the infl uence children have on the activities and attractions families choose, and a discussion on the grow- ing success of licensed attractions, drawing on their experience from the Ben 10 Rollercoaster and Cartoon Network street at Drayton Manor. DP Associates will present a ses- sion evaluating the option of adding a secondary indoor element to sea- sonal outdoor attractions venues to enable them to operate all year round. The National Farm Attractions Network (NFAN) will also present a countryside attractions seminar programme.
EAT & DRINK, LICENSED BUSINESS
censed Business
Eat & Drink Health where innovation meets inspiration lay & ttractions
Licensed Business
78 Eat & Drink
The average spend per head in theme parks has increased by almost 13 per cent over the past fi ve years. With entrance prices being frozen and a growth in family and discounted tickets, the need to increase revenue from catering and retail has grown in importance.
& Fitness Sport Health & Fitness Sport Pool & Spa
Similarly, gym and health club opera- tors are looking to vending and retail sales to underpin profi t margins, as new membership subscriptions pla- teau following a decade of well-above infl ation growth.
Pool & Spa
Food and drink secondary spend is critical to a leisure ven- ue’s bottom line. Visitors will be able to source the latest ideas and prod- uct developments in the catering market, as well as meet existing suppliers face-to-face from industry leading organisations such as Subway,
Leisure Facilities Leisure Read Leisure Management online
leisuremanagement.co.uk/digital Facilities where innovation meets inspiration ISSUE 4 2011 © cybertrek 2011
Regency Purchasing Group, Boost Drink, General Mills, Movenpick Ice Cream, Gatorade and Dr Oetker.
CARTOON NETWORK OWNS THE IP RIGHTS TO A NUMBER OF POPULAR SHOWS
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