LIW SHOW PREVIEW
show preview leisure industry week
introduce numerous new features and exhibitors for what promises to be an exciting and comprehen- sive leisure industry showcase. A key highlight at the show this year will be the launch of a dedi- cated Youth Engagement Zone in partnership with Fit for Sport and COMPASS, putting the leisure industry at the forefront of youth sports innovation to drive engage- ment and secondary spend. The LIW Education Village
W
provides an engaging and com- prehensive education programme which features over 150 hours
ith the tag line 'Where innovation meets inspi- ration', LIW is set to
Venue: NEC, Birmingham Dates: 20–22 September 2011 Opening Times: Tues 20 Sept, 10am – 5pm Weds 21 Sept, 10am – 5pm Thurs 22 Sept , 10am – 4pm Registration: pre-register for the show for free at
www.liw.co.uk
of free seminar content. The CPD Masterclass Arena in par- ticular, powered by Skills Active and sponsored by MYZONE and Quick Energy, is set to be a popu- lar feature, where visitors will get the chance to get active and col- lect CPD points by booking on for a taster of the latest training pro- grammes and products.
Visitors from the world of play and attractions will have the oppor- tunity to learn about the power of marketing directly to families from experts at Cartoon Network, while leisure managers will hear from energy management giant BRE in sessions about how to make effi - ciency savings at business sites. The LIW show fl oor is set to be packed with product demonstra- tions, launches, competitions and guest appearances. With so many varied and diverse highlights at this year's show, the events team at UBM Live have created the new Leisure Industry Week phone app to enable visitors to get the best out of the show.
HEALTH & FITNESS AND SPORT
Play & Attractions
Licensed Business
Eat & Drink Health & Fitness where innovation meets inspiration Play & Attractions
Licensed Business
Eat & Drink Health & Fitness Sport Pool & Spa
LIW is the only UK event to showcase the indus- try’s leading health and fi tness suppliers, dem- onstrating their products side by side. Exhibitors include Life Fitness, Technogym, Precor, Cybex International, Escape Fitness, Pulse Fitness and Keiser. With cuts of up to 30
Sport Pool & Spa Leisure Facilities where innovation meets inspiration
All the leading fi tness brands will be present, and visitors can collect CPD points by attending training sessions
74
per cent being predicted for local government leisure services, it is essential that operators look even more closely at what they are doing and how they could do more for less. In response to this, Leisure-net Solutions will offer a series of pres- entations and debates to refl ect the deep challenges facing the leisure sec- tor. These seminars will help leisure professionals to address issues sur- rounding sales, customer experience and health and safety.
Read Leisure Management online
leisuremanagement.co.uk/digital
Keynote presentations will be pro- vided by TV celebrity and weight loss coach, Pete Cohen, offering his assessment of successful gym weight loss programmes, and Ray Algar who will present his latest report on the low cost gym sector.
Leisure Facilities Attendees will be given the fi rst
opportunity to download the full report for free, thanks to support from Precor. There will also be a timely debate on gym memberships and con- tracts following the recent coverage this topic has received on national radio. Dave Stalker, CEO of the FIA will be joined by sales specialist, Dave Wright (CEO of CMFC), for a debate. LIW 2011 will see the introduction of the CPD Masterclass Arena pow- ered by SkillsActive and sponsored by MYZONE and Quick Energy, along with the CPD Seminar Theatre, also sup- ported by SkillsActive. Visitors from the fi tness industry have the opportu- nity to collect CPD points by booking onto training sessions and seminars for a taste of the industry’s latest training programmes and products.
ISSUE 4 2011 © cybertrek 2011
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