Hospitality news
Hilton Worldwide to expand London presence
Hospitality giant Hilton Worldwide has revealed that it is to expand its presence in London to 29 hotels, with the opening of two properties on the capital’s South Bank over the next two years. First to open will be the Hilton London
Southbank, which is due to launch in 2012 and will feature 281 rooms, a LivingWell fi tness centre with swimming pool, and meeting space. T e property – located next to the NEO Bankside development site – will be owned by T e Splendid Hotel Group and managed by Hilton Worldwide.
Travelodge eyes National Park sites
Budget hotel chain Travelodge has announced plans for a 37-property, £135m expan- sion of its estate into National Parks across the UK in response to “high customer demand”. T e group said that an increasing trend towards staycations and a “surge” in the number of UK residents looking to take a rural holiday in the past year had prompted its latest move. Travelodge’s property team
has now been instructed to seek out 37 new locations near to 15 National Parks, including Aviemore (Cairngorms) and Betws-y-Coed (Snowdonia). T e size of the proposed hotels will vary from between 30 – under the group’s Metro brand – and 100 bedrooms, which will depend on the location and building requirements. Travelodge chief executive Guy Parsons said: “As more Britons explore the UK, they
Nottingham is to emulate European traditions
Al fresco café culture planned for Nottingham
Nottingham City Council (NCC) has unveiled plans for temporary changes to the layout of Broad Street, which will enable restaurants and cafés to increase outdoor dining space. T e experimental alterations are due to be unveiled next month and will last until October in a bid to attract more diners to Hockley, with the arrangements to also apply next summer. NCC portfolio holder for planning and
transport Jane Urquhart said: “T ere are half a dozen or more bars and restaurants in Broad Street – as well as the Broadway Cinema – and we see the street as being ideal for developing a more European out- door café culture.”
YO! Sushi to open Norwich site
YO! Sushi is set to open its 58th UK restau- rant in Norwich next month. The 2,000sq ft (186sq m) site will be
able to cater for 63 covers and is part of the company’s strategy to expand into new regions. Robin Rowland, chief executive of YO! Sushi, said the opening of a restaurant in Norwich marks the company’s entry into East Anglia and builds on the existing chain of sites in the South of England.
22 T e budget hotel chain is aiming to target the domestic tourism market
are rediscovering new holiday hotspots and as a result, we have seen a signifi cant surge in rural breaks. “Figures show that more than 60 million
people visit the UK’s national parks every year and it’s clear that those visitors are now seeking to turn their rural daycation trip into a staycation.”
Discount scheme for high end restaurants
A new web-based service has been launched to target high end London restaurants who are looking to secure dis- counted off-peak business – but wanting to do so with- out devaluing their brand. Called table7, the new ser-
vice will look to fill vacant tables by off ering diners up to 30 per cent of the fi nal bill using a variable pricing model – the same adopted by airlines to fi ll empty seats. Table7’s members are typi-
cally off ered a discount of 30 per cent off their entire bill when they book tables through the website. To ensure the commitment to the booking,
Table7 will target restaurants worried about devaluing their brands
a fee of £7 is charged to the customer and the discount is then discreetly added by restau- rant staff at the end of the meal, when the
bill is presented. A quick search on the table7 website shows that restaurants such as Maze in Mayfair and the Michelin-starred L’Autre Pied in Marylebone have signed up for the new service.
Mobile marketing gathering pace with UK hoteliers
T ree in four (75 per cent) UK hotel operators now feel that mobile marketing and providing customers with booking soſt ware on mobile devices is a priority area of sales. A survey of 800 UK hoteliers, undertaken by TripAdvisor, showed the increased emphasis
Read Leisure Management online
leisuremanagement.co.uk/digital
they place on the importance of being able to off er travellers a method of booking via mobile devices. When asked about marketing budgets for 2011, 84 per cent of respondents said they had either maintained 2010 levels or increased them, with only 16 per cent cutting spend.
ISSUE 4 2011 © cybertrek 2011
PAUL PRESCOTT /
SHUTTERSTOCK.COM
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