MUSIC EVENTS


between investment in creative talent and the wider economic benefi ts of music to the UK economy. If artists like Plan B, Arctic Monkeys


or Tinie Tempah are responsible for crowds of people gathering in the open air then, as a direct result, literally thousands of businesses are pros- pering, from sausage sellers to yurt makers, production services, camping specialists and vehicle hire. A 2009 economic impact assess- ment of the Reading Festival revealed a total gross spend of £31m, with £16m going directly into the local economy. Similar research undertaken at T In The Park in 2006 estimated a worth of £18m, with 30 per cent of


Live music events appeal to all ages, and summer is a busy time for UK festivals


the 18-34 visitor demographic travel- ling from outside Scotland. Tourism chiefs in Carlisle were anticipating a £4m boost from hosting Radio 1’s Big Weekend in May 2011.


GLOBAL STAGE Music is one area where the UK still punches well above its weight on the global stage. Last year, UK art- ists account for 12 per cent of global recorded music sales. Of the 35 big- gest music festivals in the world, nine


Geographical Distribution of Music Tourism Visits


SCOTLAND 187,000 Music Tourists 2% UK Share


WALES 252,000 Music Tourists 3% UK Share


N. IRELAND 166,000 Music Tourists 2% UK Share


YORKSHIRE / HUMBERSIDE 274,000 Music Tourists 4% UK Share


NORTH WEST 965,000 Music Tourists 12% UK Share


NORTH EAST 286,000 Music Tourists 4% UK Share


WEST MIDLANDS 942,000 Music Tourists 12% UK Share


EAST MIDLANDS 259,000 Music Tourists 3% UK Share


EAST OF ENGLAND 176,000 Music Tourists 2% UK Share


SOUTH WEST 541,000 Music Tourists 7% UK Share


SOUTH EAST 429,000 Music Tourists 6% UK Share


TOTAL 7,778,000 Music Tourists (Source: Destination Music) 40 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2011 © cybertrek 2011


LONDON 3,303,000 Music Tourists 43% UK Share


out of 10 had a UK act among the event headliners.


Such potency was illustrated by fi lm


director Danny Boyle when revealing his initial thoughts for the opening cer- emony at next year’s Olympics. “For such a small country, we have the most extraordinary tradi- tion of music,” Boyle told the Sunday Telegraph in June 2010. “People look to Britain as a beacon of music…just think about who we’ve produced - the likes of David Bowie, Jimmy Page –


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