DRINKS
PRODUCT ROUND-UP
DUAL FUEL DRINK
The latest sports and fi tness drinks brand from Coca-Cola Enterprises is Powerade Energy. The drinks manu- facturer says its new brand offers a ‘dual energy’ proposition for custom- ers. Alongside the energetic properties of stimulation and revival, the new
Powerade Energy also delivers sustained energy, it says. This energy is delivered via fast-absorbing glucose, caffeine and B vitamins, while a balanced blend of carbohydrates and caffeine help sus- tained exercise performance.
The new lightly sparkling product is available in two pack sizes, 500ml and 375ml plastic bottles and two fl avours –
Sparkling Berry and Sparkling Orange. It contains 5 per cent real fruit juice, as well as natural fl avours and no artifi cial colours. Details: +44 (0)8457 10 20 30
ADDING SPARKLE
Soft drinks brand Ribena is now available in sparkling. The prod- uct comes in a 500ml bottle and two fl avours – Blackcurrant and Raspberry. Makers GSK says it expects the new drink to appeal to both new customers and drinkers of its regular Ribena brand. Details: +44 (0)8702 415132
LUNCHTIME REFRESHMENT
The Oasis range from Coca-Cola Enterprises has been revived with new packaging and the return of its Blackcurrant Apple variant. The brand is being supported by a multi-million pound marketing campaign under the banner, ‘It’ll go with anything’, which emphasises the use of Oasis with food, particularly at lunch. The target market is 18-34-year- olds. Details: +44 (0)8457 10 20 30
SPRING IN THEIR STEP VITAMIN VITALITY
The water brand V Water has been relaunched under Britvic and Pepsico UK’s SoBE soft drinks brand. The new SoBe V Water range consists of six fl avours, each with a distinct benefi t, and is available in an easygrip 500ml PET bottle. The brand is targeted especially at 20-25-year-olds who want soft drinks to complement their lifestyle and enhance their overall well-being. Flavours include Shield (lemon and lime) with vitamin C, zinc and echinacea, Forti-fi ght (blackcur- rant and goji berry) with vitamin C and zinc and Glow (pomegranate and blue- berry) with zinc, selenium and vitamins C and E. Details: +44 (0)845 7581781
Robinson’s Fruit Shoot Hydro from Britvic is a spring water drink tar- geted at the growing children’s soft drink market, particularly the 7-11 age group. The brand comes in three fl avours, Orange & Pineapple, Apple & Raspberry and Blackcurrant, and will be available individually in 350ml bottles. The Hydro range is made from spring water, with a hint of natu- ral fruit fl avour, and is free from sugar, artifi cial colours and fl a- vourings. It's available in a sports bottle format, designed to appeal to active children who need to stay hydrated. Details: + 44 (0)845 7581781
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