PRODUCT ROUND-UP
REFRESHING CHANGE
Already well established in European health clubs, the Aquarino intelligent hydra- tion system is now available for the UK market. Using touchscreen fi ngerprint identifi cation, the machine dispenses a range of low calorie soft drinks to partici- pating club members for a fl at-rate monthly fee. Details: +44 (0)800 035 2340
calories, with or without fl avours or preservatives, with or without bubbles. You can choose. And thirdly, the industry. The soft drinks industry has proven over the years that taking a responsible approach to issues of public concern is the right way to act. For exam- ple, people thinking about the issue of obesity should note how the soft drinks product range has changed rad- ically. The proportion of the market made up of drinks with no added sugar is now 60 per cent, up from only 30 per cent two decades ago. Director general of the British Soft Drinks Association, Jill Ardagh, says that this ability to be fl exible to con- sumer demand is what’s driving the growth of the market.
She says: “Even in tough eco- nomic conditions, our industry can thrive because it is focused on popu- lar demand, listening to its consumers and meets their needs.” ●
Richard Laming is from the British Soft Drinks Association. For more details visit:
www.britishsoftdrinks.com
ISSUE 4 2011 © cybertrek 2011
SUGAR-FREE RECHARGE
Relentless Libertus has been devel- oped to meet the consumer desire for mental renewal and recharging without sugar, says manufacturer Coca-Cola Enterprises (CCE). Libertus has only 20kcal per 500ml can, and contains caffeine, taurine and vita- mins B6 and B12. The existing Origin and Inferno variants are now joined by Immortus and Devotion, while fl avour descriptors also feature prom- inently on the front of pack. Details: +44 (0)8457 10 20 30
NATURAL ENERGY
SoBe Pure Rush is the latest addition to soft drinks manufac- turer Britvic’s expanding portfolio. The PepsiCo product is billed as a naturally energising product, containing caffeine, guarana and ginseng and no artifi cial colours or fl avours. The two fl a- vours available are Apple Berry Burst and Tropical Twist. Britvic says it developed the product to meet the demand for a more natural energy drink. Details: +44 (0)845 7581781
FUTURE IS ORANGE
Lucozade Sport Lite now has a new fl a- vour to add to its current offering of Lemon and Lime and Summer Berries. Makers GSK say the brand is designed to appeal to everyday exercisers and social sports participants who may not buy sports drinks because of their calo- ries content. Lucozade Sport Lite comes in 500ml bottles and contains 50kcals. Details: +44 (0)8702 415132
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