HOTSEAT
The club interiors are designed to look urban, “but not too aggressive”
Our aim is to build a truly excellent community of personal trainers who can operate their own profitable businesses - we won’t define what pricing they set
idea has been pioneered. But I wasn’t just looking at budget models, I also visited unique and inspirational clubs - places like the Third Space in London.
What can members expect? We want to blow people’s socks off when they walk through the door! We haven’t scrimped on the equipment and have put a lot of money into designing an inspirational space – both for the members and the people who work there. The design is a little bit urban, but not too aggressive – with a blue and white colour scheme and accents of orange. We’ve put in high quality, top of the range pieces of equipment such as the Keiser Infi nity, and the Star Trac E-Spinner and some exciting one-off pieces of kit, like the Jacobs Ladder. Inspired very much by the Cross-Fit phe- nomenon, we’ve also invested in a very extensive range of functional training equipment, including sand bags, TRX, Bosu, Powerbags, Kettlebells, Powerbands, battling ropes, Plyoboxes, climbing ropes, and even JCB tyres! Each club will be a minimum 20,00sq ft with 7-8,000sq ft for the gym fl oor. There will be three group fi tness studios as we felt it was really important to offer a full schedule and range of classes. There’s a sprint track, a fi ght zone with tatami mats, and a functional training area that can be used by the personal training community.
ISSUE 4 2011 © cybertrek 2011
What’s the deal for personal trainers at Fitness Hut? Our aim is to build a truly excellent community of PTs, who can operate their own profi table businesses. We’ll interview them, check their certifi cations and qualifi cations and they must follow a Fitness Hut code of conduct – but we won’t defi ne what pricing they set. Some may charge £25 an hour and some £80 – custom- ers can chose what type of service they want and what they are prepared to pay. We’ll help promote them within the clubs and on our new online community, Fitness Net, (see information box) we are currently creating.
What other elements define the Fitness Hut brand? We’ve made a big investment in technology – for exam- ple, there’s no membership cards – just a pin code access. We’ve avoided the high security turnstiles with fl oor to ceil- ing grills you see in some budget clubs – we don’t want people to feel like they’re being processed. In the club, we’ll have projection walls and have paired up
with fi lm companies to show a range of inspirational fi lms while people work out – fi lms linked to nature and extreme sports, such as off-piste skiing and big wave surfi ng. The changing rooms have a luxury fi nish with wooden lockers and up to 18 showers in male and female areas, which is essential given the climate here.
Read Leisure Management online
leisuremanagement.co.uk/digital 27
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116