MARKET ANALYSIS
Growing appetite
In spite of leaner times, research shows that UK consumers are still choosing to eat out, with good value lunchtime offers and healthier options attracting their attention. Allegra Strategies’ Anya Gascoine Marco reports
T Coffee shop culture is alive and well in spite of leaner times AT-A-GLANCE 2011
Coffee shops visits (once a week) Lunchtime visits (per month) Meals out of home
Desire for healthier lifestyle/eating Source: Allegra Strategies
31 per cent 4.1
One in 10 92 per cent 2010
23 per cent 3.4
One in nine 88 per cent
he UK eating out mar- ket is expected to reach £42bn in 2011, an expected growth of 2.8 per cent, accord-
ing to Allegra Strategies' research. Consumers are eating out more often than last year, as it is now a habit- ual way to socialise. Increased eating out frequency is set to continue, but reduced disposable income and low spend thresholds are infl uencing con- sumers' eating out choices. The eating out market is defi ned
as coffee shops, pubs, restaurants, leisure sites, fast food outlets, takea- ways, sandwich bars, pubs, workplace canteens and travel locations. Across the sector, the low-mid value market is showing the greatest signs of growth, as consumers look for value as well as increasing their lunchtime visits. Nevertheless, operator like- for-like growth is predominantly being driven by rising prices rather than increased spend.
Eating out has become a habitual
part of UK consumers’ everyday lives, and consumers are now far more savvy and demanding than ever before. On average, one in 9 meals are being consumed away from home in 2011, increasing from one in 10 in 2010. This is driven by an increase in lunchtime visits from 3.4 per month in 2010 to 4.1 per month in 2011, making lunch the most popular meal that is eaten out of home, with 34 per cent of consumers having at least one lunch meal out per week. This com- pares with 23 per cent for dinner and 15 per cent for breakfast.
60 Read Leisure Management online
leisuremanagement.co.uk/digital ISSUE 4 2011 © cybertrek 2011
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