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Attractions news OmniTickeT insTallmenT Billing
TickeTing Rooftop walkway planned for O2
London’s O2 Arena has been given the green light to pro- ceed with proposals for a rooſtop walkway across the landmark venue. Designed by Rogers Stirk
Focus on zoos
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Harbour + Partners, the temporary walkway is to be suspended from the O2 Arena’s yellow masts and will be able to accommodate 90 people at a time. Visitors will walk to a cen-
tral viewing platform from a station at the arena entrance, with the walk to be 190m (623ft) in length and 60m (197ſt) above the ground at its highest point. Greenwich Council has approved the plans,
which were drawn up by Rogers Stirk Harbour + Partners to a brief that did not “overwhelm or detract” from the venue itself. AEG Europe’s Alistair Wood said: “Te prin-
Going really wild with Timberplay ciple embodies our desire to create a daytime
Visitor numbers up at English attractions
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Te total number of people visiting tourist attractions across England increased by 3 per cent during 2010. Te latest boost in visitor
numbers was driven predom- inantly by those made to free attractions, which saw an increase of 6 per cent, while paid attractions saw an overall decline of 1 per cent – reflect- ing uncertainties experienced by the UK economy. Te majority of the top 20
What’s the product? The OmniTicket Installment Billing software module allows venues to offer flexible pay- ment plans for customers buying annual passes, season passes and memberships. For example, a customer could purchase an annual pass for 12 monthly payments, which are then automatically charged to their credit card. Or a season pass – ideal for the summer season at a water- park – can be purchased through three automated credit card payments over a three-month period. This functionality sup- ports the creation of automated payment plan contracts, automated billing cycles, automated payment processing and the automated blocking of passes when scheduled payments are declined.
What’s new about it? The product offers unprecedented flexibil- ity in the creation of payment plan offers that adhere to the specific product being purchased. An unlimited number of plans can be created to support various market- ing initiatives and promotions. For example, one client used this for a
DierenPark Zoo in the Netherlands has used products from Timberplay’s natural equipment range to create a really wild indoor play space. Inspired by the Weaver Bird’s nest
and developed by Timberplay’s par- ent company, Richter Spielgeräte, it features climbing nets and water fea- tures, bridges and bespoke play huts. The overall aim of the develop-
ment was to provide an opportunity for children to become little monkeys
free attractions were muse- ums or art galleries, with the British Museum retaining top spot with 5.8 million visitors, followed by the Tate Modern, National Gallery and Natural History Museum – all in London. Te Tower of London topped the paid for category with 2.4 million visits, followed by
Christmas lay-away offer whereby a cus- tomer buying an annual theme park pass as a Christmas gift could make a deposit up front and then pay the balance at a later date before the end of the year.
Jeremy Reed named new CEO of BALPPA merlin sOfTware’s experT TickeT the leisure activity booking system
Call us on +44 (0)1223 651400 Email us at
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Te British Association of Leisure Parks, Piers and Attractions (BALPPA) has named Jeremy Reed as its new chief executive. Reed – currently visitor operations director
What’s the product? Expert Ticket is a fully integrated system, which allows operators to manage their attraction with access to any area being automatically controlled by them using the unique bar-coding system. The reduction in staffing levels reduces
for English Heritage’s North of England region – will take up the role in early September.
costs and the unlimited number of tickets they can issue means they can create tick- ets for new events and exhibits in minutes. The system also allows them to manage all aspects of events and customer rela-
In a move designed to improve the overall visitor experience and increase footfall, Battersea Park Chil- dren’s Zoo in London has seen the installation of a new play area. In conjunction with the zoo’s owners – the Heap family – a large concrete space at the attraction has been transformed by outdoor play- ground equipment company Sutcliffe Play. A landscape has been created with the aim of encouraging children to play, discover and learn. More than 40 pieces of equipment have been installed, allowing children
fun-kit.net KEYWORD
Sutcliffe Play’s concrete transformation
integrates seamlessly with OmniTicket’s on-site and online solutions to encourage easy renewals through both the front gate and on the website.
themselves and it incorporates a lot of sand play – ideal for children of all ages, particularly when combined with a miniature building site. The space has achieved the objec-
Which attractions use your new product? Two theme park clients – one in Orlando and one in Hollywood – have implemented this technology in the last six months. Wild Adventures theme park in Georgia
tive of increasing dwell time within the zoo, which itself has had the ef- fect of boosting secondary spend. A further benefit has been a significant increase in visitor numbers.
fun-kit.net KEYWORD timberplay Te British Museum retained its position as one of the most visited sites
implemented an early version for a Christmas lay-away option online and WaterWorld in Colorado will be launching this feature for its 2011 summer season.
St Paul’s Cathedral, Westminster Abbey, and Windermere Lake Cruises. Some major opera- tors, however – such as Merlin Entertainments which runs the London Eye and Alton Towers – did not participate in the survey.
tionships, plus the marketing of all events directly to customers. It also incorporates retail management. Tickets can be sold or redeemed at any till point for those out-of-season situations where only the till in the shop is operating.
for the overall management of 121 properties in the agency’s portfolio in Yorkshire, the North East and North West. Prior to his time with English Heritage, Reed worked with business contract caterer Aramark.
Which attractions use your new product? Clients include Ripley’s Believe it or Not!, Wentworth Castle, Bressingham Steam Museum and Muncaster Castle. l
sutcliffe ISSUE 4 2011 © cybertrek 2011cybertrek 2011 AM 3 2011 AM 2 2011 ©
to experience many different forms of play including sensory, interactive, challenging and natural. As a result, not only have visitor numbers increased but the zoo has experienced a boost in food and bev- erage and retail sales as well.
At English Heritage, he has been responsible the search engine for leisure buyers
Te walkway will include a viewing platform at the centre of the roof
(Above) OmniTicket’s Installment Billing software can be used both online by customers and at the front gate of attractions by staff
and evening experience that will appeal not only to existing visitors to Te O2, but also attract further visitors from across London. “Te experience is as close to walking on
the roof of the tent as possible, while the 60m climb and the fact that the experience is open air will add to the sense of excitement.”
How does it work? The OmniTicket Installment Billing module makes it easy for attractions to offer their guests flexible payment options. With this add-on functionality, staff can generate pass holder contracts on the sale of a pass, and schedule automated billing cycles, automated payment processing and the automated blocking of passes when scheduled payments are declined. The Installment Billing functionality
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