AQUANALE – COLOGNE, GERMANY
ShowPreview AUG 2011 SPN
555
79
and the swimming pool construction service point. Aquanale will occupy exhibition space of about 36,000 m2 at Koelnmesse. The exhibitors will cover a product spectrum ranging from prefabricated swimming pools and whirlpools/spas to sauna facilities, steam baths, and the construction and furnishing of private and commercial swimming pool and wellness areas. Key suppliers at will include RivieraPool, Grando, Bayrol, Röger, Steinbach, Astralpool, Villeroy & Boch, and others.
For the first time, aquanale will also have a partner country, which this year is Italy. On the one hand, the partner country concept aims to provide detailed knowledge of Italy’s swimming pool market, and, on the other, it attracts more visitors from the country. A group of Italian exhibitors plans to take part in the event. The partner country concept is being rounded off by the ‘Special Italy’ lectures at the BSW stand and a micro site containing in-depth information on Italy as a wellness location. The Italian trade magazine Piscine Oggi will present the Italian Pool Award at the fair.
The four days will be linked by the fourth Cologne Swimming Pool and Wellness Forum. One [priority will be to ensure safety for swimming pool operators and visitors and will take a close look at the practical implementation of the European swimming pool standard on safety and hygiene in swimming pools – EN 15288 and the modification of DIN 19643. In addition, forum participants will discuss state-of-the-art marketing tools for public and private pools, whereby they will also address issues related to Web 2.0. The Swimming Pool and Wellness Forum will be rounded off by the special topic of natural pools and swimming ponds. Koelnmesse will organise the fourth Swimming Pool and Wellness Forum in cooperation with three associations: the Association for Swimming & Wellness (BSW), the International Association for Sport and Leisure Facilities and the Association for Sauna Construction, Infrared and Steam Bath Technology. The partner for the special topic area is the German Society for Near-natural Swimming Facilities
SWIMMING POOL CONSTRUCTION SERVICE PORTAL THEME AREA The swimming pool construction theme area is targeted specifically at swimming pool builders. The themed area will show new technological and
design products as well as services, materials and tools that are important for the daily activities of swimming pool construction companies. On display will be practical solutions for shop fittings, mobility systems, tools and new products. spn
GERMANY SHOWS REAL NEW POOL GROWTH
A new report on the current state of the German specialist market is being prepared for the aquanalae exhibiton. The two year review is expected to show a number of strong themes for the industry in Germany. A recovery in new pool completions with growth of 5% over two years ago – the first real growth in new pool builds in four years. A new record number of natural swimming pools or garden ponds which have rocketed in popularity especially in holiday areas such as Bavaria.
Even tighter standards on swimming pool water control where Germany already has the strictest system in Europe and possibly the world with almost zero tolerance of poor commercial pool systems where it is a legal requirment to monitor and control bacteria in pools.
Another two years of rapid expansion for saunas, wet rooms and steam rooms.
Tougher economic condititions have held back new municial pool projects throughout Germany in 2011 but there has been greater than expected investment in outdoor pools. One new development has been the launching of floating pools in many lakes and holiday resorts which offer safe swimming depths and conditions.
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