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respectful of nature and gentler to humans. At the same time the chemical and the industrial were being heavily criticised. Small challenging brands and consumer associations triggered a genuine revolution. Or did they? To extract natural substances, transform them into finished products or analyse how these could impact on the environment, will still require some


significant results, new expertise is being perfected; catalyse, biocatalyse, short synthesis, without solvent or water. Laboratories are getting better at understanding interactions at multiple levels and on different time scales. In doing so, they invent new management and collaboration processes. Obviously all these new parameters may well hinder efficiency. Pascal Bordat, VP Aveda


where employees could also be proud citizens. Green revolution 2.0 will not only be about reducing negative footprints, it will be about generating actual positive dynamics.


Sustainability Gallery – 12 Sustainable Initiatives Posters displayed at the in-focus feature; the Sustainability Gallery gave access to 12 sustainable


chemistry and to change things on a global scale will still require the involvement of global players. This is where the revolution is really taking shape, when the most prominent experts are engaged to change things and devote their power and know how to achieve meaningful changes. Philippe Michel, Green and Sustainable Chemistry Manager, presented the method that L’Oréal put in place more than 5 years ago. It involves a more thorough selection of raw materials and ingredients according to new indicators. The concept of atom efficiency allows the selection of chemical and biocatalytic processes capable of minimising the amount of waste generated. The persistence in the environment, the possible bioaccumulation and ecotoxicity of the ingredients are carefully assessed. Globally, L’Oréal has defined 5 axes of vigilance applied to primary materials, manufacturing processes and ingredients; the health and safety of people, the health and safety of the environment, the preservation of biodiversity, fair trade practices and social and societal impacts. This amounts to a total of 32 different evaluation criteria. In order to deal with this complex data and obtain


R&D/Estee Lauder Botanical Technology, explained exactly the opposite. These parameters favour cross-fertilisation and help people adopt a long term perspective, precisely the ingredients that boost employees’ satisfaction and efficiency. In fact, working more closely with suppliers as well as all the parties involved in product development not only helps the design of better products, it also stimulates creativity and facilitates the emergence of new and more clever concepts. Was all this triggered by the green movement? Not necessarily. What people do not realise is that to integrate this degree of global awareness in a global company and to develop the skills and expertise to manage complexity cannot be done overnight. Our industry is still very young and what brands achieve today is also the result of years and years of corporate cultures and knowledge management. Therefore, the green revolution 2.0 will neither be the end of chemistry nor result in heavier regulation. It should contribute to a better understanding of how we interact with nature, the development of better industrial metabolisms fully integrated in their environment and corporations


innovations, initiatives or policies developed by leading suppliers of the industry – Active Organics, AkzoNobel, Arch Personal Care, Arizona Chemical, Dr Straetmans, Gattefossé, GreenPalm, Honeywell International, Laboratoires Expanscience, Lipotec, Oleon, and Rhodia.


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