24 Sponsored by: In association with:
Innovation Zone
The Innovation Zone was full of creative innovation and inspiration, proving the best place to catch up on all the latest products and exclusive show launches in one place
The Innovation Zone featured: 1. 70 new ingredients launched by exhibitors 2. Live demonstrations
3. 20 hottest anti-ageing beauty products on the market worldwide – selected by Mintel Beauty Innovation
1. Latest Ingredient Launches
Suppliers showcased an impressive 70 new ingredients in the industry, each in a clear view box. Products on display were exclusively launched at the show or hit the market within six months prior.
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2. Live Demonstrations
Visitors were able to learn more about, touch and test some of the new ingredients launched. The 30 minute demonstrations were extremely well received with every session attracting a crowd.
Ingredient categories included, anti-ageing, anti-wrinkle and anti-cellulite actives, conditioners, film formers, exfolients, moisturisers, whitening agents, thickeners, colour enhancers, to name but a few. Many visitors found the area beneficial, Lia Reijnders, R&D Analyst, Odicos B.V. complimented, “The innovation zone was great. In a small area you can find what was new by several suppliers!”. Giorgio Marcon, Laboratory Responsible, Unicompany Spa also praised, “I found the Innovation Zone extremely interesting. Thanks to the products in the windows I could meet new suppliers.” Participating exhibitors were delighted with their
return on investment. Louise Crascall, Chief Marketing Officer at Vivimed Labs Ltd commented, “Examples of our products were displayed in the Innovation Zone, drawing many potential customers to the stand to find out more. The product launch at the show has already generated sales.”
Find out more about the products displayed; download the Innovation Zone Guide at
www.in-cosmetics.com/guide
Presenting companies were the IMCD Group, Air
Products and Chemicals, Rhodia, Gelita, Cremer Care, EPHYLA SAS, Clariant International and Hayashibara International.
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