54/ JUNE/JULY 2011 THE RIDER
Bayer Sponsorship of Equine Canada Supports Canadian Equestrian Team Competitiveness at The Highest Levels
Ottawa, ON — Equine Canada and Bayer HealthCare Animal Health have announced Bayer’s sponsorship of Equine Canada. The sponsorship is intended to support and maintain the competitiveness of Canada’s elite equestrians and equine athletes, who compete at the highest levels of Canadian and international competi- tions. It will also help to promote and fund the Jump Canada Emerging Rider Series which nurtures the development of show jumping’s up and coming athletes.
“We are thrilled to enter into this partnership with Equine Canada
in support of Canada’s elite riders and horses,” stated Dr. Carol Jakel, DVM, Bayer HealthCare Animal Health in Toronto, ON.
“In addition to the donation of funds, Bayer will also be graciously providing Legend® joint therapy to horses named to the 2011 Canadian Equestrian Team for the purposes of attending the Badminton Horse Tri- als, Rolex Kentucky Three Day Event and Pan American Games,” said Cheryl Tataryn, manager, Mar- keting and Communications with Equine Canada in Ottawa, ON. Previously, Bayer has provided
Legend® to Canada’s riders and elite horse athletes for major games. “Bayer has been a huge supporter of Canadian teams so we are pleased to be able to build our relationship with Equine Canada again with monetary and Legend® product support,” said Dr. Jakel.
“Equine Canada couldn’t be happier to have Bayer on board and couldn’t ask for a better sponsor,” stated Tataryn. “They’ve been around for a long time and have offered joint therapy for horses for almost two decades now. We’re happy to have them back in the sad- dle, so to speak, and happy to be working with them to support eques- trian competition in Canada.”
About Legend® Legend® is a non-infectious synovitis therapy that helps stop acute damage before it becomes chronic. Legend® is pure hyaluronic acid, the same polysaccharide pre- sent in normal joint fluid to protect and lubricate joint cartilage and soft tissues.
“Legend® actually improves the quality of the joint,” said Dr. Usha Knabe, DVM, in Orangeville, ON. “Legend creates a happier joint environment. It slows down the pro- cess of deterioration, and it slows down the onset of arthritis and degenerative diseases.”
About Bayer Inc.
Bayer Inc. (Bayer) is a Canadi- an subsidiary of Bayer AG, an inter- national research-based group with core businesses in health care, crop science and innovative materials. For more information, go to
www.bayer.ca.
About Equine Canada
For more information about Equine Canada, please visit
www.equinecanada.ca.
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