www.swimmingpoolnews.co.uk
also interest in trading up to a better more advanced model.
“Some of them can be quite nerdy. They are really into all the technology but it just shows how interested and committed they are to what’s available in terms of technology,” he added. Sunbelt also says that customers are very well informed and demanding about hot tubs and need to be re-assured that for the level of expenditure they are getting the benefits of latest technology
Investment in technology has led the company to be so certain about the hot tubs that Elite offers five year parts warranty against electrical or plumbing defects and a 25 year full structural warranty on all products.
“We expect people to move around in our spas, sampling each seat and savouring the different massages from neck and shoulders, to back and thighs, calves, ankles and feet. Sunbelt Spas are designed to be low-maintenance as well as high-pleasure. From Balboa Control Systems that automate everything from temperature settings to filter cycles, to the ozone generator and front-access filter system that keeps your spa water clean and clear.”
CUSTOMER SERVICE IS KEY
Another of the reasons for the current feel good factor on hot tub sales is the commitment dealers and manufactures are making in terms of the best possible customer service.
Paul Buckley, from Blue Lagoon Spas said: “It’s just the most important thing there is. My customers know that if there’s a problem or an issue with a hot tub I’m in my car and down to see them straight away. I think the industry has moved on so much in recent years. We are all conscious of the quality of service that we have to offer and believe me it does make a huge difference.”
Passion Spas from the Netherlands puts the high level of customer service at the top of their offering. Dolf Nieland from Passion Spas said the
Each Catalina Spas is bespoke and it’s important that model including this, the MMX-1, fits the customer
Hottubs JUN 2011 SPN
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Like their other models, Elite’s new Encore enjoys a five year parts warranty against electrical or plumbing defects and a 25 year full structural warranty
quality of service was making the difference in terms of people making buying decisions. Passion Spas made a big impact at SPATEX earlier this year and the message was the business had spent time getting its service quality right and spending time building relationships in the UK.
The new range offered by Passion Spas includes the Luxury range with the latest in touch screen control pads and the Exclusive range with what is claimed to be the most comfortable underwater seating available anywhere. The Exclusive range has Aquaflex massage technology. This offer’s 14 pre- programmed massage patterns that allows the customer to adjust the massage intensity.
David Wright, sales and marketing coach for the UK, said: “What people like about the Passion Spas programme is that we carry a wide range of spas to suit every pocket from the affordable tub to the premier customer’s choice. We have quick delivery times to our dealers in the UK backed up with a 24 hour spare parts service. Top that with our sales training and our complete plan of display materials, to give your showroom and sales staff confidence and trust so you can improve your margins and boost your sales.
Catalina Spas’ view about the current level of technology developments is set against what Stephen Crabb calls a ‘very good’ period of hot tub sales.
“Technology is important when people come looking for a spa but there’s other issues at the moment. Our business is based on longevity and respect. We’ve been around for a long time and people know us.”
He believes the technology behind the strength, force and use of jets has been a key development over the last few years.
Now he says it’s much more about the layout of the spa and making sure any Catalina Spa which is sold perfectly fits the customer. “We are up there with the leaders in this market in terms of what we can offer with our hot tubs but I think if there are any changes to what customers expect it is more to do with the fact that the spa fits them perfectly, the jets are in the right place, the seats and layout is right and contoured for them. Each Catalina Spa is bespoke anyway so we put a lot of effort into getting it right.” spn
i FOR FURTHER INFORMATION
F CATALINA SPAS ( 01980 611555 :
www.catalinaspas.co.uk F ELITE HOT TUBS ( 0800 849 1060 :
www.elitehottubs.co.uk F JACUZZI UK ( 01274 654700 :
www.jacuzzi.co.uk F MAAX SPAS ( 01799 524271 :
www.maaxspas.eu F MARQUIS SPAS ( 01271 378100 :
www.goldenc.com F PASSION SPAS ( 07704 186469 :
www.passionspas.com F SPA CREST EUROPE ( 01942 233211 :
www.spacrest-europe.com F SUNDANCE SPAS ( 01625 611118 :
www.sundance-spas.co.uk
Contact
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