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PROJECT / ADVICE FROM A CATERPILLAR, TORONTO, CANADA
While the general lighting throughout the store utilises halogen track heads to spotlight the product like art in a gallery, the Alice wall (right) is softly washed with 3500K compact fluorescent wallwashers to discreetly define the entire square wall as a canvas making everyone curious about what lies behind the curtain/wall
WONDERLAND
Subtlety is not something usually associated with children and baby stores, but Lynch + Comisso Architecture + Light have been involved with a minimalist design for this enchanting space
A couture children and baby store, Advice from a Caterpillar in Toronto, draws its inspiration from both Alice in Wonderland and the stylishly modern Parisian children’s boutiques. The store features clothing, furnishings and accessories that are appeal- ing to parents as well as children, and that will blend in with their own style at home. The minimal interior acts as a gallery for the beautiful product offering. Similarly, the lighting design by Lynch + Comisso Architecture + Light, draws attention to the merchandise and playful features while subtly fitting into the simple décor. There are whimsical moments that stand out from the white walls and muted tones of designer clothing, not the least of which is the giant ‘charcoal sketch’ of Alice peak- ing behind the curtain, painted by one of
the owners, on the main wall of the store. While the general lighting throughout the store utilises halogen track heads to spot- light the product like art in a gallery, the Alice wall is softly washed with 3500K com- pact fluorescent wallwashers to discreetly define the entire square wall as a canvas making everyone curious about what lies behind the curtain/wall.
The corner siting of the store allows for windows along the west wall. Clean black frames and translucent film on the glass al- ternate with the geometric shelving on the wall. Each cubical in the unit is accentuated with LED strip lighting bringing a warm glow (3200K) to the objets. The LED strips are also used at the hanging bars to light the clothing without any harmful UV rays. The rear of the store accommodates a seat-
ing area for moms and babies, with a series of three dimensional model guitars hung on the wall, all in white. These are spotlighted adding shadow and drama. There is a small kitchenette adjacent to the seating area, finished exquisitely so that it may be shared by both customers and employees. The black, white and stainless steel palette include chalk board paint behind the cabi- nets complete with a chalk sketch of John Tenniel, the illustrator of Alice’s Adventures in Wonderland and Through the Looking Glass books by Lewis Carroll. The blackened bronze vintage halogen pendants fit per- fectly with other rustic display fixtures used throughout the store.
The track fixture chosen resembles a min- iature version of the over-sized pendants at the POS. Track lighting is kept to a minimum
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