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cruiser type jacket with lots of features,” Sheikh says. “It has a large front access pocket, air vents, and memory-foam armor on the back and shoulders. It has all new features, but offers a vintage look,” he notes. The Winner wholesales for $125, but can retail for as much as $269. “It’s a top of the line jack- et, with 1.4 mm thick leather,” Sheikh says. “It combines both thickness and softness.” Interested buyers can see
the company’s full lineup at
ProRiderWholesale.com. Wholesale prices can start from $40 and go up to $150. “Retail pricing is over a 100 percent return,” Sheikh says. “For example, a $40 wholesale jacket can go at retail for $110 or $120.” The company requires a $300 minimum order for new customers, and repeat buyers can then purchase individual pieces. Display racks are also available for a very reasonable $65, each one holding 20 pieces of merchandise. Not content to just sit and
idle his engine, Sheikh is com- ing out with a new jacket this spring, made of 100 percent waterproof cotton duck. “It comes in either blue or black,” he says, “wholesaling for $69 and retailing for $150.” For orders of $5,000 or more, Pro- Rider Leather provides free
We Import from Thailand. Crotched dresses, blouses, Hawaiian wrap skirt sets, baby doll & Sundresses. We import from India, Baby doll dresses, mass crape patch skirts, cotton, rayon, broomstick skirts, mini-skirts, Magic Wrap, Handkerchief dress & ponchos in rayon prints, animal prints, embroidery.
African Authentic Outfits, and rayon, cotton, acid wash, tie dye dresses, 2pc sets, plus size garments.
QUANTITY DISCOUNTS AVAILABLE
Winter Sweaters & Jackets at Moderate Prices
We Carry
321 Olympic Blvd., Los Angeles, CA 90015 Phone: (213) 624-9728 Â (213) 488-1896 Fax: (213) 624-2115, (213) 488-3398 E-mail:
Andy@StyleInFashion.com
321 Olympic Blvd., Los Angeles, CA 90015  Fax: (213) 624-2115, (213) 488-3398 E-mail:
Andy@StyleInFashion.com
website:
www.StyleInFashion.comwebsite:
www.StyleInFashion.com
website:
www.StyleInFashion.com 321 Olympic Blvd., Los Angeles, CA 90015
 Fax: (213) 624-2115, (213) 488-3398 E-mail:
Andy@StyleInFashion.com
SAMPLE
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INDEPENDENTRETAILER.COM for Industry News & Updates continued on page 86
NEWAMERICANEYEWEAR.COM (858) 449-0283 FAX: (908) 232-3993
February 2011
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ana@NewAmericanEyewear.com 85
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