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Zoobie Pets continued from page 48


needs. “This year’s big item is Ol- ivia the Pig,” says Treft, “licensed from the Simon & Schuster books and the Nick Jr. TV show.” The company has expanded its licensing agreements with a number of other characters, in response to parent requests. “Many of them remarked that the licensed characters would be perfect to snuggle up with dur- ing story time, so we’ve started with classic literary characters,” Treft says. Classic sized Zoobie Pets


wholesale for $16 each and typically retail for $32 to $35. The company has just launched


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a new line called, “Slumber Pets,” which is a huge Zoobie that unzips on the side to reveal a sleeping bag. Featuring three characters, a pinto pony, a fe- line and a golden retriever, they wholesale for $30 and retail for $60 each. “We also provide a big fancy display that retailers can use to fi ll with Zoobies,” Treft says. “We also provide signage, posters, window stickers, and even DVDs for stores to show


on an endless loop. Those stores that do best are the ones using our marketing material and have staff trained to demonstrate the merchandise,” he adds. ■


For more information: Zoobies 1111 West 100 South #2, Provo, UT 84601 Tel.: 801-802-0507, Toll Free: 888-966-2438 Fax: 801-802-0516 Email: info@zoobies.com Website: www.zoobies.com


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February 2011 51


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