Go Back to www.IndependentRetailer.com MANAGEMENT Rebirth Of Small Retailers


“CHALLENGES OF the Future,” is a new white paper offering strategies for the future survival and growth of independent re- tailers, as demonstrated through expert interviews and a series of case studies with successful independents, in a variety of merchandise lines around the country. The paper, available for free download, outlines major trends impacting independent retailers, and the


signifi cant


challenges and obstacles to do- ing business as it has been done in the past. In its introduction, the paper describes itself as being, “about


changing times and new possi- bilities. It explores the evolving nature of small independent re- tailers in the United States, and documents how many small retail entrepreneurs are creat- ing successes that are richly creative and widely benefi cial. It identifi es new innovative busi- ness strategies and tactics that can be helpful and useful to all small independents.” It’s been said that, ‘America’s


business is business,’ and spe- cifi cally, America’s business has always been about small busi- ness entrepreneurship. That’s been our nation’s historic driver


of prosperity. Ninety percent of all American businesses employ less than 20 people. Small busi- ness accounts for 40 percent of GDP, and small business ac- counts for 66 percent of all jobs created in the past 25 years, according to the National Fed- eration of Independent Business. The New York Times recently reported the dramatic growth of entrepreneurship programs in universities and colleges, from 16 such programs in 1970 to more than 1,500 today. By any measure, retail- ers are overwhelmingly small


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