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but when you fulfi ll those needs better than anyone else, you have a customer for life. These customers recommend us to their friends who have similar businesses, and so we grow.” One of Conklin’s best sell-


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62 February 2011


UNDER 29¢


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ers, and the cornerstone of the company, is earrings. “At this time we have more than 1,000 different styles of adult earrings alone,” Conklin notes. “We have it all, from large to con- servative, dangle, hoops and colors, silver and gold, as well as clip-ons, multiples, ethnic and large gold and silver pin-catch.”


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COMPANY UPDATE Conklin Fashions


Shines With Jewelry continued from page 60


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Conklin showcases four different displays at trade shows, high- lighting 150 different styles per rack. “When you purchase one of these displays, the earrings wind up costing 41 cents per pair,” Conklin says, “and that’s all you pay, as the display is free and so is shipping to anywhere in the continental United States.” Savvy retailers can see that at a cost of only 41 cents, these ear- rings can be sold in any dollar store and bring in record profi ts, considering the retail of these items is around 5 dollars per pair. “This doesn’t even begin to cover the name brand depart- ment store earrings we have to offer,” Conklin adds. Always sensitive to the pres-


sures that retailers face, Conklin makes sure his customer ser- vice is top-notch. “If a customer called and asked for 1,000 dif- ferent styles of sunglasses for just 50 cents a pair, we could ship the order out the same day,”


continued on page 66 INDEPENDENTRETAILER


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