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ASD Vegas Opens Feb. 27 continued from page 22


transportation between the Sands and Convention Center locations. Buyers who do business primarily at the Convention Center may want to take a shuttle over to the Sands for the ASD Show’s seminar series. As in the past, the show features a range of educational seminars that offer action-oriented tips and tactics to boost retail business. Two semi- nars focus on boosting business online through ecommerce sites and marketing, while others are on direct mail campaigns, building foot traffi c, increasing staff effec- tiveness, and merchandising. For more information on the seminars or the show, call (800) 748-5058, Monday through Friday, 9 a.m. to 5 p.m. EST, or visit the show online at asdonline.com. Seminar Schedule: Monday,


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Feb. 28, 2011 Taking Your Retail Business On-


line (10:30–11:30 a.m.): Learn how retail storeowners can benefi t by expanding into online sales using eBay, Amazon, and Facebook. The seminar compares all three venues, explains the investment of time and money involved, and what it takes to get started. Strengthening Your Website


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Through an Integrated Marketing Plan (12:00–1:00 pm): This semi- nar addresses the necessity of a well-designed, innovative web- site, and how to properly market it through a hands-on approach of planning, analysis and optimiza- tion. He will cover SEO and PPC tactics, ecommerce strategies, and social media. Direct Mail Crash Course — Ev- erything You Need to Know About


continued on page 26 INDEPENDENTRETAILER


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