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and got a lot of compliments from family and friends,” she says. “I liked it so much I thought, ‘Why not sell them?,’ so that’s what I did.” Denicola started out selling the shirts at a fl ea market, then went on to open a retail outlet and website, and is now work- ing on her second store. “I sell to everyone,” she says, “including high-end boutiques, specialty stores and fl ea market vendors.” She also notes that she’s getting tremendous traffi c at her website, JustSimplyUnique.com, where hundreds of items are featured. Denicola reports her most


popular items right now are those in the minipleat and micropleat styles. “The fabric is very forgiv- ing due to its stretchability,” she says, “and is very fl attering to all body types.” Wholesale prices for the micropleats start at $12 for tops, $14.50 for skirts and $28 for jackets. Denicola says retail prices for the tops vary from $20 all the way up to $49, depending on the retailers’ loca- tion and market traffi c, and the skirts and jackets are selling for similar margins. Denicola says her minimum order is just one dozen, as she caters to smaller businesses and knows that ev- eryone is watching their bottom line these days. Just Simply Unique recently added a new offering to its line,


called EZ-Care Travel Wear Apparel. “This line of EZ-Care Travel Apparel offers endless possibilities for mixing, match- ing and coordinating outfi ts,” Denicola says. “Customers love that they’re wrinkle free


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