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CROCKETT HATS with REAL TAIL


DAVY AS LOW AS $2.50


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Phone: (718) 786-3381 Fax: (718) 786-0203


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The Bargain Outlet Wholesale


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Right now, Conklin Fash-


Necklace With Heart and Bracelet Sets


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Wood Carved Friendship Bear


112 No. 7th Street, Marshall, IL. Open 10-5, Mon-Fri Orders & Showroom 217-826-6230


 68 February 2011 


ions is taking a very aggressive approach to business, advertis- ing from coast to coast in all the major trade journals in the U.S. “We are advertising on the Internet, and for years now we’ve been falling on fi rst page searches on Google for terms such as ‘wholesale jewelry,’” Conklin says. “We’re also listed on many wholesale directories, and working with different af- fi liate Internet companies,” he adds. Another way Conklin sells is via a full house of sales reps, who are instructed on how to


INDEPENDENTRETAILER continued on page 70


COMPANY UPDATE Conklin Fashions


Shines With Jewelry continued from page 66


in a line of beautifully beaded, limited necklace and earring sets that come in a large variety of styles, starting at 58 cents per set.” These items come with a free display and free shipping, and retail for $5 to $10 apiece. “Not only is this our normal product line, but we have just purchased a company that sells magnetic jewelry supplies such as high powered magnetic he- matite beads, in all shapes and sizes, jewelry making fi ndings, and Swarovski crystal beads as well,” he adds. Recently the com- pany purchased 120,000 pieces


of magnetic therapy bracelets in many different styles, including hematite, gold and silver. “These are beautifully carded and retail for $6 to $8,” Conklin says. “Our wholesale price is 75 cents per bracelet.” Last fall, he toured the Smoky Mountains of Tennessee on a retail sales expedition, and every other tourist attraction and gift shop he entered had these bracelets in the $20 range. “In my opinion, the styles we sell at 75 cents are much nicer,” he says.


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