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ASD Vegas Opens Feb. 27 continued from page 24


Direct Mail (1:30–2:30 p.m.): Get the fundamentals of direct mail market- ing, with tips you need to start doing effective campaigns immediately. Learn how to target the right market, capture your recipients’ attention, and write copy to get response. Seminar Schedule: Tuesday,


March 1, 2011 The Foot Traffi c Formula —


How to Keep the Doors Swingin’ and the Registers Ringin’! (9:00– 10 a.m.): Learn the four elements that combine to get more custom- ers in the door. Includes tactics to attract more customers, give them a fi rst experience that makes them want to come back, and proac- tively generate repeat visits. Turn Your Staff Into a Service


Easy Sales  Great Margins  Hot Trends TREND BEST FRIENDS SAILOR BRACELETS www.cooljewels.com SURF DISPLAY RACKS


SAVE $20


Off your next


online purchase Mention code


CVR12 Expires 3/31/11 26 February 2011


 


 Cool Jewels® is a registered trademark of Phillips International, Inc.


     


Driven, Selling Machine! (10:30– 11:30 a.m.): This fun, interactive workshop focuses on practical, proven customer service and sales strategies, tips, and tricks to boost your store’s sales while providing exceptional service. Includes six powerful words that help discover what your customer really wants. Terms of Endearment [in Retail]


(12:00–1:00 pm): How to recognize shopping patterns to maximize sales potential, the fi ve truths about markdowns and how to get them under control, and how to be an investor in merchandise. Cov- ers key fi nancial tools and a range of merchandising concepts. Direct Mail Crash Course: Re-


peat of seminar given Monday at 1:30. Strengthening Your Website


(3:00–4:00 p.m.): Repeat of semi- nar given Monday at noon. ■


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