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THE FOLKS behind the Pat- ent Magic Plant, a product that grows and reveals a hidden mes- sage upon blooming, have come up with yet an even more unique twist on their popular item. “We have two new offerings in our product line, the, ‘Dance With Me,’ plant and the,


‘Touchy-


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Mutchy,’ plant,” says company founder, Erez Hadad. The Dance With Me is a seed that grows into a plant in about four weeks. “Once it’s grown, whenever you play music the leaves of the plant will sway to that music,” Hadad says. “It comes in a recyclable aluminum container covered in


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www.ihealthproducts.com 44 February 2011


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nique, parent company, NSL Magic Plant, engraves a message on a bean, places it in a grow- ing medium within a can, and then seals the can. When the can is opened and the material is watered, the bean germinates within a few days. “We obtained patents on our Magic Plant fi ve years ago and then proceeded to do test marketing on the project for three years, to make sure that we have the best quality control and that 99 percent of the plants will grow,” Hadad says.


continued on page 46 INDEPENDENTRETAILER


kids’ design artwork,” he adds. The TouchyMutchy plant also


reacts to outside stimuli, but in a different way. “Once the plant is fully grown in a few weeks, if you touch the leaves lightly they fold up as if tickled,” Hadad says. “Plus,” he adds, “at night the leaves will fold up and close, and then reopen in the morn- ing when the light hits them.” These plants are the latest in the company’s line.


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