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Go Back to www.IndependentRetailer.com MARKETING


Marketing To Boomers


Buffalo, MN www.pottyrock.com


www.pottyrock.com (763) 202-4514


GARDEN GUARDS Patent Pending


A scented device that keeps your garden free from unwanted rabbits, rodents, and deer.


Place around perimeter of garden. For


best effectiveness, use one GARDEN GUARDS per 15-20 feet.


Repels rabbits, rodents and deer from entering your flower or vegetable garden.


Enjoy all your flowers and vegetables without having to use fencing of any kind. Works in all temperatures so it offers year round protection.


Researched and developed by M&B Products - Buffalo, Minnesota.


Minor cracks or complete breaks may occur in the shipping of your GARDEN GUARDS, however these breaks do not effect the potency or effectiveness of your product. Placement of the smaller pieces will simply help you cover larger areas with each GARDEN GUARDS.


MADE IN U.S.A. 


www.pottyrock.com (763) 202-4514


CAT SCAT U.S. Patent Pending


A scented device derived from the natural plant coleus carina that deters unwanted felines from designated areas.


CAT SCAT contains a derivative from the natural plant - coleus carina. When combined with our secret scent ingredient it becomes an effective device in keeping felines from entering any area you choose.


(The CAT SCAT  has also been proven effective with canines.) CAT SCAT does not harm the animal.


Simply place the CAT SCAT around the perimeter of the area you wish to protect. 10-15 feet.


For best effectiveness, use one CAT SCAT  per


CAT SCATrepels unwanted felines from entering without having to use fencing of any kind. Works in all temperatures so it offers year round protection.


Minor cracks or complete breaks may occur in the shipping of your CAT SCAT, however these breaks do not effect the potency or effectiveness of your product. Placement of the smaller pieces will simply help you to cover larger areas with each CAT SCAT .


Researched and developed by M&B Products - Buffalo, Minnesota. Earth Friendly  Biodegradable  Safe For Humans and Animals


Researched and developed by M&B Products - Buffalo, Minnesota.


MADE IN U.S.A.  www.pottyrock.com MOSQUITO GUARD Patent Pending A scented device that acts as a mosquito deterrent.


Place the MOSQUITO GUARD around the perimeter of your deck or patio area or break the full size MOSQUITO GUARD into smaller pieces.


For best results place one every few feet.


MOSQUITO GUARDworks well when it is exposed to rain or moisture and reactivates each time it gets wet. It will work in any season or climate.


Environmentally safe. Will not harm animals or humans.


Researched and developed by M&B Products - Buffalo, Minnesota.


Choose a location on deer trail down wind from your stand.


Place one or two around that area and leave them for 1-3 days before you plan to hunt that area.


After kill, remove


blocks and place them back in original plastic bag and seal shut until next hunt.


Works in all temperatures. FOR PRODUCT INFORMATION OR TO ORDER - 763.443.7419  Rack ‘Em Up A Scented Device For Attracting All Deer - Young &Old


MARKETERS CONTINUALLY look for ways to group targeted customers to connect effi ciently with them, and one insider has taken a closer look at the iconic Baby Boomer market. The follow- ing, by Jim Gilmartin, president of Chicago based, Coming of Age, Inc., offers 10 insights into better understanding early stage boom- ers (born 1946 to 1954) and older customers, and what they seek from a, “buying experience.” 1) Increased individualism.


Call Now For A Free Catalog 1-800-777-7656


Great Reader Styles too.


Older customers are less subject to peer infl uence than younger customers are. Keeping up with the Joneses is not as important as it once was; thus advertising that invokes social status benefi ts does not play as well in older mar- kets as in younger ones. 2) Increased demand for


facts. Adult customers tend to be less responsive to sweeping claims in marketing messages as they age. Hyperbole turns them off. If older customers are inter- ested in considering a purchase, they want unadorned facts, and more of them, than they usually wanted earlier in life. 3) Increased response to


Factory Direct 106 February 2011 ASD SHOW


Feb. 27th - Mar. 2nd Booth # S5158


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emotional stimuli. Older cus- tomers tend to be quicker than younger customers to emotion- ally refl ect lack of interest in, or negative reaction to, an offered product. On the other hand, a positive fi rst impression can be- come embedded especially deep


continued on page 108 INDEPENDENTRETAILER


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