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stones,” Huang says. “Turquoise has always been popular, and now amethyst is also popular these days. That popularity will probably carry over through the year,” he adds. Most of Yellow- stone’s jewelry items are sold in lots of a dozen, and all are competitively priced. One of the more popular lines is Hematite, a metal-look type of stone. “It’s especially sold in the summer, and in beach and tropical areas such as Florida, Hawaii, Puerto Rico, the Caribbean Islands and so forth,” Huang says “Most of the Hematite stones are sold as-


sorted, and wholesale anywhere from $9 to $15 a dozen. I’d expect retailers to sell them at about $3 to $5 apiece,” he adds. For retailers looking for a


bigger selection at lower cost, Yellowstone also has a wide se- lection of costume jewelry at very competitive prices. For example, a visit to that section of the com- pany’s site shows an assortment of beautiful cubic zirconia and metal rings for only $6 a dozen wholesale. A group of heavier, more ornate rings is also shown for just $24 a dozen. In addition, rhinestone and metal drop ear- rings with fi sh hook closures are also available at just $18 a dozen. Yellowstone also has rhodium and rhinestone bangle bracelets at $7 each. Markup on all of the


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above is at least keystone, and usually well above that. Looking ahead to the warmer


weather, Huang expects orders to pick up now for the compa- ny’s extensive line of sport and designer sunglasses. “Our sun- glasses are sold in dozen lots as well,” Huang says. “We offer them sorted by different colors. For ex- ample, the metal sunglasses are sorted by silver color, gunmetal color, black metal frames, etc.” Yellowstone also sells plastic sunglasses by the dozen, sorted by various colors on the temples. “Registered buyers can see the wholesale prices of these on our website,” Huang says, “and they can go from $12 to $36 a dozen, depending on style and mate- continued on page 104


Men, Ladies & Children


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102 February 2011


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