| Innovations | What’s New


Targeted training from STOTT


» SCW Fitness Education DVD ‘shoots’ at SCW Fitness


» SCW Fitness Education now offers group exercise instructors, presenters, and fitness equipment distributors the opportunity to efficiently shoot a DVD within an eight-hour timeframe through its new DVD Shoot Program. The program includes use of a 1,400-square-foot studio, two cameras, music and music licensing, photos, editing, DVD cover and label design, set design, and film and production crews. Three-camera shots are available, and aqua DVDs include an underwater camera. One DVD costs $3,000; two DVDs cost $2,850 each; three DVDs cost $2,750 each; and four DVDs cost $2,500 each. For more information, contact the company at 847-562-4020; www.scwfitness.com. —|


ThermaSol


Hot new stuff from ThermaSol


» ThermaSol has engineered a new series of SuperDuty generators to create a fully digital, solid-state system that’s reliable and offered at a value. Supplemented with ThermaSol’s NeverDown program, SuperDuty incorporates a non-pressurized design for safety, and is the only generator that uses 100% networked digital technology. The SuperDuty also features ThermaSol’s energy-saving SmartSteam technology, which uses only the exact amount of power needed to maintain the selected room temperature. ThermaSol’s SuperDuty generator features groundbreaking engineering, stainless steel construction, simple installation, programmable mainte- nance, high and low temperature settings, and seven-day programmability. For more information, contact the company at 800-776-0711; www.thermasol.com. —|


IDEA Health & Fitness Association


» New from IDEA Health & Fit- ness Association is IDEA FitnessConnect (www.ideafit. com/fitnessconnect), a free, all-inclusive national directory of more than 100,000 certified fitness professionals, 25,000 health clubs/studios, and 15,000 classes and events. The directory is currently available through several private-label syndication agreements to more than 16 million health- and fitness-ori- ented consumers. Professional profiles include a standard set of qualification data, such as fitness certifications, college education, CPR certification status, specialties, and more. IDEAConnect monitors the industry’s qualified profes- sionals to help consumers make safe, informed decisions. For more information, contact the company at 800-999-4332; www. ideafit.com/fitnessconnect. —|


78 Club Business Internat ional | JANUARY 2011 | www. ihrsa.org STOTT PILATES


» STOTT PILATES has launched a new Specialty Tracks program for instructors, allowing them to concentrate on a particular demographic and gain access to niche client groups. Tracks include: Athletic Conditioning, Golf Conditioning, Post-Rehabilitation Conditioning, Active for Life, and Pre- and Postnatal. STOTT PILATES-certified instructors qualify for the designation of specialist upon completion of eight workshops within a track, and all workshops offer CECs. “Specialty Tracks give instructors the knowledge and resources to appeal to clients with specific programming challenges,” notes Lindsay Merrithew, president and CEO of Merrithew International. For more information, contact the company at 800-910-0001; www.stottpilates.com. —|


STOTT PILATES photography © Merrithew Corporation


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