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ACE Surveys Identify Encouraging Trends


T


he American Council on Exercise (ACE) recently released two new reports that suggest a great deal about the current state and future direction of the fitness industry. Its 2010 Fitness Professional


Salary Survey, based on a poll of 3,000 fitness professionals, revealed that full-time instructors are enjoying a steady increase in their pay and benefits. And ACE’s Top Fitness Trends for 2011 identified 10 developments with significant industry implications. The compensation survey found that the average pay for full-time train-


ers has risen by 20% since 2005; that they’re receiving more benefits; and that there’s a strong correlation between advanced educational levels and higher compensation. Professionals with a master’s degree and advanced certification earn 16% more than personal trainers holding only a master’s degree, and 45% more than group-fitness instructors with only a master’s.


New Star in


Clubsource Firmament Industry veteran Sandy Hoeffer partners with Jill Stevens Kinney


> Industry veteran Sandy Hoeffer, formerly the vice president of the Western Athletic Clubs (WAC), a regional San Francisco-based chain, has entered into a partnership with Jill Stevens Kinney, the founder and managing direc- tor of Clubsource Development Partners, LLC, which maintains offices in San Rafael, California. Hoeffer, who is a member of IHRSA’s board


Kinney, l., and Hoeffer


of directors, joined WAC in 1985, and served as general manager of six of its facilities, including new clubs, acquisitions, and transitions. Among those that she was closely associated with were the Courtside Club, Decathlon Club, Bay Club Marin, and the Pacific Athletic Club. As vice president and a member of WAC’s Executive Team, she was responsible for new club development, renovations to existing proper- ties, and employee development and training. Hoeffer left WAC in 2008, and, for the past two


Pilates is a prime attraction at the TELOS Fitness Center in Dallas


The findings, explains Scott Goudeseune, the president and CEO of


ACE, confirm “the stability of this industry.” A move toward greater professional expertise was also cited as one of


the most important emerging trends. Top Fitness Trends for 2011, based on a survey of some 2,700 personal trainers, group-exercise experts, advanced health specialists, and industry consultants, also found the following rising on the horizon: an increased demand for stress-reduction programming; proliferation of corporate wellness initiatives; ongoing growth of youth-oriented fitness options, driven by concerns about childhood obesity; continued interest in technological resources, including social networks as a new support/motivation tool; and growing popularity of small-group training and boot-camp-style workouts. —|


> Short Takes | Congressional Record


The 10th anniversary IHRSA European Congress, which took place in Barcelona, Spain, in October, set a new all-time-high record for attendance. More than 500 people, representing 26 different countries, participated. —|


18 Club Business Internat ional | JANUARY 2011 | www. ihrsa.org


years, has been an independent club analyst and consultant, working with operators in the U.S., Ireland, Mexico, and Australia. Among her clients was Club One, Inc., the San Francisco-based company cofounded by Kinney that owns and/or manages some 90 fitness centers. Clubsource, Kinney’s new venture, was


launched in 2006, and focuses on developing privately owned centers to provide cash- strapped communities with high-quality fitness and recreation programs. (See “Jill Kinney’s Encore,” July CBI, pg. 26.) It opened its first unit, a 41,000-square-foot facility in Petaluma, California, two years ago; the center has since won a number of awards. Hoeffer will participate in the 2nd Annual


Women’s Leadership Summit during IHRSA’s 30th Anniversary International Convention and Trade Show, March 16-19, in San Francisco. The title of the Summit, which will take place on March 16, from 2 p.m. to 5 p.m., will be “Converting Challenges Into Opportunities.” —|


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