Like club operators, the industry’s suppliers are also doing their part to attract, serve, and satisfy the growing ranks of the 55-plus market. Taking cognizance of the unique wants, needs, and physical abilities of this population, they’ve designed and built age-appropriate equipment, developed safe and exciting programs, and, for trainers, formulated sophisticated educational curricula. This opportunity is yours for the asking, as the IHRSA associate members on these pages can attest.


STOTT PILATES


STOTT PILATES, a premier brand of Merrithew Health & Fitness, offers specialized programming for people of all ages. STOTT PILATES’ principles and exercises can be adapted to create workouts for a wide-ranging clientele, from active baby boomers to those with restricted mobility who are better suited to exercising in a chair. The aim is to strengthen the muscles of the core, torso, arms, and legs, which, in turn, can increase mobility, flexibility, balance, and endurance, to help prevent injury and improve function in daily activities.


Contact: 800-910-0001, www.merrithew. com. Please see our ad on pg. 93. —|


BODYBLADE


PRODUCT SHOWCASE


Bodyblade is a unique fitness product that can be customized to fit the diverse needs of people of all ages. Training with Bodyblade improves balance, strength, coordination, and wellness safely and enjoyably—key factors for active aging. Bodyblade allows users to strengthen their core and muscles throughout all four extremities without the stress of handheld weights or machines. Bodyblade provides just the right amount of resistance to help the bones and joints remain active without undue stress and compressive force.


Contact: 800-847-7746, www.bodyblade.com. Please see our ad on pg. 30. —|


BALANCED BODY PILATES


Balanced Body believes that mindful movement can positively change a club’s members and business. Its new CoreAlign is the ultimate functional training tool—perfect for clubs and personal trainers looking for a truly unique and profitable program offering. It improves posture, balance, and functional movement in a fast-paced, challenging workout unlike anything else. Members of all ages and fitness levels will feel the difference after one session.


Contact: 800-745-2837, www.pilates.com/corealign. Please see our ad on pg. 85. —|


FITNESS ANYWHERE, INC.


Suspension Training is a proprietary exercise modality that simultaneously builds strength, balance, flexibility, and core stability. The TRX Suspension Training Pro Pack is a complete total-body training system, including the TRX Suspension Trainer, a highly portable performance-training tool that leverages gravity and body weight to enable hundreds of exercises that can be modified for any user, regardless of age, gender, or fitness level. Senior wellness programs have turned to TRX training as a solution because it enables seniors to move freely without the fear of falling. Contact: 888-878-5348, www.TRXtraining.com. Please see our ad on pg. 76. —|


www. ihrsa.org


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JANUARY 2011


| Club Business Internat ional 59


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