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Setting the stage for group-exercise success


Les Mills Launches Ultimate Studio Search Competition designed to identify world’s very best group-exercise venues


Search is inviting fitness facilities worldwide to describe what makes their studios so special and successful. The winners will be featured in a future issue of CBI, and will receive a variety of prizes, including free trips to New Zealand. Les Mills, the Auckland, New Zealand-based provider of a


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wide variety of popular group-fitness programs, is initiating the Ultimate Studio Search to call attention to the critical importance of the group-exercise venue. Interesting and effective programs, exciting music, dynamic instructors, and class energy all play key roles, but so, too, does the physical setting, notes Phillip Mills, the chief executive of Les Mills. “Group exercise is one of the most powerful potential ways


for us to grow membership, but it needs to be presented in a fun, social place,” Mills explains.


Short Takes | Diabetes Dilemma to Double


The number of Americans with diabetes is now expected to double or triple over the next 40 years. That was the disturbing conclusion reached by a new analysis published in October, in the journal Population Health Metrics, by the U.S. Centers for Disease Control and Prevention (CDC). By 2050, the disease is expected to affect between 1-in-5 to 1-in-3 people. Regular exercise is important in both preventing and treating diabetes. —|


www. ihrsa.org | JANUARY 2011 | Club Business Internat ional 17


es Mills International has launched a competition to find the most inspiring group-exercise studios in the world. Beginning this month, the Les Mills Ultimate Studio


The Ultimate Studio Search hopes to identify and spotlight


the finest, best-practice examples that exist. These world- class studios will be attractive, appropriately sized, and functionally designed, and might include a high-quality sound system, theatrical lighting, good ventilation, drinking water access, convenient equipment storage, or other distinguishing features. The competition is open to all group-exercise providers, and


entries may be submitted by club owners, managers or instruc- tors. Members can also nominate clubs for consideration. Full contest details can be obtained by logging on to www.lesmills. com/studiosearch. The deadline for entries is April 15, 2011. The two grand-prize-winning facilities will each receive


seven-day trips for two to Les Mills’ head office in Auckland, which will include a tour, use of the Les Mills World of Fitness clubs, and a visit to a vineyard. All entrants are also eligible for a drawing to win Les Mills clothing vouchers worth $50. —|


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