I 11 For


Industry leaders report upbeat results in a downbeat economy and turn to IHRSA to learn what’s in store for the future By Patricia Amend


s the recession really over? What kind of results did clubs post last year? What lies ahead for the next 12 months… and beyond? These are just some of the questions that will be eagerly discussed


and debated when thousands of club owners, operators, managers, and suppliers from throughout the world convene in San Francisco,


HRSA ’11! I


March 16-19, for IHRSA’s 30th Anniversary International Convention and Trade Show. IHRSA, it seems appropriate to recall, was founded three decades ago


in the midst of another challenging economic downturn with the goal of sharing information, experience, best practices, friendships, and new ideas—to the advantage of all. To get the discussion going, CBI has asked 11 leading club owners


and industry suppliers to share their numbers for 2010 and their outlooks for 2011. Most agree that an economic rebound is still, at best, months away. Still, all report a gradual turnaround in their business, the result of a


series of courageous decisions on their part. They have cut costs, streamlined management, enhanced existing products, added new ones to the pipeline, improved their program mix, created nondues profit centers, and, even, raised dues and expanded their facilities. Their hard-won success has come from digging in to determine how


they could work “smarter and better” to be prepared for the upturn… when it inevitably arrives.


48 Club Business Internat ional | JANUARY 2011 | www. ihrsa.org


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