using offset litho or screen-printing, the demand for smaller and personalised applications has driven the growing requirement for digital options. However, the installation of a Roland SolJet Pro III XC-540MT has also helped Awesome Merchandise by expanding the opportunities which can be turned into print. “This new print-and-cut solution has helped us
almost double our product range,” claims Managing Director, Luke Hodson. “Its versatility and quality means we have been able to add many new products to our catalogue, including wide-format posters and billboards, custom-cut stickers and garment transfers.” Hodson opted for the 1.37 m Roland SolJet III
XC-540MT not only for its metallic and white ink capabilities but, also, because it is an integrated print-and-cut machine. “This was our first wide-format purchase and, although there were cheaper options on the market, the Roland system was the only which really stood out,” he says. “This investment means that we can be ever more creative in our offerings to customers and, in the future, we plan to open up new revenue streams, including vehicle wraps and graphics as well as point-of-sale applications.” Roland DG’s Technical Director, Brett Newman,
Subtle enhancement using silver and metallic tones. Unattended production has proved to be another bonus for
Reddhart Graphics. The company can leave a job running with the knowledge that, when it is complete, Roland’s integrated OnSupport system will send out an e-mail notification to a remote computer or mobile phone. This feature also reports status updates, such as ink-low warnings, as Steve confirms. “This is a remarkable development in my opinion,” he says. “Overnight production is routine now; it really works wonders for us when we have delivery deadlines looming.” Another enterprising business
to have gained instant rewards from the addition of metallic and white ink is Leeds-based Awesome Merchandise. Formed five years ago in a student bed- room, this company concentrates on the creation and production of badges, stickers, promotional items and displays and has grown to become one of Europe’s largest producers of bespoke products. Specialising in print runs
from one-offs to hundreds of thousands, Awesome Merchandise uses a variety of creative techniques according to the type of job being produced. Whilst higher volumes are catered for
emphasises: “The use of metallics is here to stay and, with Roland technology, users are assured of absolute compatibility between printer and special ink formulations. These print-and-cut solutions are engineered specifically to accommodate both metallic and white inks to ensure that absolute consistency and quality are assured from the very first print onwards.” For further information visit
www.rolanddg.co.uk
Vehicle graphic using metallic effects – by Reddhardt Graphics. ISSUE 125 NOVEMBER/DECEMBER 2010 Sign Update 41
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