PROJECT News Roland’s metallic ink ups the application ante
The introduction by Roland of its metallic ink into dedicated print-and-cut systems has been welcomed by companies wanting to extend their product offerings within the sign, display and specialist digital sectors. Both the original SolJet Pro III XC-540MT and the more recent VersaCAMM VS-640 have been designed and manufactured specifically to incorporate this important new addition, as well as white, making them integral and reliable elements within these wide-format systems. Roland recognised that in order to remain competitive, its
customers from all sectors needed to offer fresh and innovative ideas to their end users. The addition of wide-format print-and-cut solutions designed to handle metallic and white ink formulations has resulted in a new breed of applications which benefits from the broad palette of more than 500 vivid, glittering colours as well as a highly opaque white. The first company to invest in the Roland VersaCAMM VS-640
was Reddhart Graphics, which signed the order immediately after this machine was launched in the spring. Purchased from Roland specialist reseller PrintMAX, this solution’s metallic option was instantly acknowledged as being vital to the Essex-based print service provider’s growth plans. Reddhart Graphics supplies a broad range of print-related
services, including offset litho, including a vast array of wide-format output ranging from point-of-sale materials, through displays and posters, to more unusual jobs such as guitar wraps. Managing Partner, Steve Hart, believes firmly that the compact and versatile print-and-cut VersaCAMM VS-640 was the right machine to drive his company forward into more innovative applications, with the addition of metallic and white inks adding to the high quality of its CMYKLcLm eco-solvent inks.
Simulated metal effect floor graphic example. “The quality is pretty amazing,” explains Steve. “And it’s all the
more so when you consider that it’s coming from a 1.6 m wide- format printer. Some of our clients are especially sensitive to colour accuracy but the VS-640 satisfies them. We produce posters and point-of-sale graphics for make-up brands where skin tones and colour have to be spot on.”
The Koolkut KK112 meets Hampshire Flag’s cutting requirements. Metallic enhancement of a bitmap image.
Metallic labels in mid-production. 40 Sign Update ISSUE 125 NOVEMBER/DECEMBER 2010
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