Sweet smell of success for Beechwood Studios PRODUCT Choice
When Yves Saint Laurent Travel Retail needed a POP display to be produced for the launch of their new Fragrance ‘Belle D’Opium’ they enlisted the expertise of the established Beechwood Studios Limited in Bedfordshire. Founded by Ian Martin in 1994, Beechwood specialises in the production
and manufacture of bespoke retail display stands and point of purchase systems, usually set against a very limited deadline for product launches. With a lot of colour swatch and material sampling, Ian selected DoroTape’s
Violet Shine from their Aslan range of coloured metallic vinyl to reflect the stunning and opulent purple of the new bottle and package design. Ian commented “For a project such as this it is really important to be able
to rely on a good stock availability of quality materials to work with, and we were very grateful to Dorotape for their quick response in providing us with both.” The success of the YSL displays featured at Heathrow Terminals 1,3 and 5
has secured Beechwood a full promotion scheduled for the end of October with decoration fixtures throughout the UK and Ireland for Travel Retail. For further information telephone Doro Tape on 01858 431642 or visit
www.dorotape.co.uk
Second Océ Arizona further broadens Colouration’s appeal
London-based Colouration has taken its second Arizona 550 GT UV flatbed printer from Océ. The investment came about after the new business won as
a result of installing the initial Océ Arizona machine exceeded expectation and the machine was assigned to operating on a 24/7 basis in order to cope with the extra demand. Colouration was the first UK company to install Océ’s Arizona
550 printer back in March 2010. The system was brought in so that the company could migrate from roll-fed to direct to media production; and benefit from offering customers flat-bed printing on a range of different materials, to photographic-like quality. Tony Dennington, Managing Director at Colouration, said: “Just
a few months ago we were using five roll-fed machines to service our clients in the high-quality visual display marketplace. Since then we’ve
The YSL display featured at Heathrow terminals.
replaced three of them with two Arizona 550 GTs, which allow us to print directly onto a range of both flexible and rigid materials. “This seriously cuts back the time it takes to produce a job and we expect that, thank to Océ’s Arizona printer, our productivity will increase by 50% in the coming weeks, compared to what it was four months ago.” The investment is part of a state-of-the-art modernisation
strategy, which sees Colouration employing some sophisticated techniques designed to increase market-share. Nine months ago, the company adopted a new 3D visual demonstration service, whereby the company is able to present an on-screen life-like mock-up of the work that will be produced on the Arizona’s, in order to help customers envisage a project before committing to order.
For further information visit
www.oce.co.uk
34 Sign Update ISSUE 125 NOVEMBER/DECEMBER 2010
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