» Editor’s Note
New Year, New Challenges
for most of us, how much we value change as individuals is reflected in our approach to improving our businesses. As you open your doors this month to the inevitable in-
J
flux of resolute members, consider for a moment these three keys to successful reso- lutions (put forward by a recent university study): 1.) a strong initial commitment to change 2.) a strategy for managing moments of weakness and backsliding 3.) a system that monitors your status and provides feedback
In this issue, we present our annual “Year Ahead” feature (page 20). In it, club own-
ers, suppliers and other industry professionals address challenges and opportunities and share their priorities for 2009. Some of the concepts they discuss: • the importance of proper long-termplanning and execution • connecting to the untappedmarket • letting go under-performing assets •making informed decisions on expenses • exploring wellness opportunities • andmuchmore
Use these ideas to help make your own business – and by extension your own members – more successful this year.
Graham Longwell
graham@fitnet.ca
anuary 1st provides a convenient reminder each year that it’s time to reassess our lives, identify areas for im- provement and commit to making those changes. And,
CANADA
Vol. 10 No. 1 – January/February 2009
BOARD OF ADVISORS Colin Milner
Chief Executive Officer, International Council on Active Aging, Vancouver, B.C.
Dale Argento
President, The West Island Club, Montreal, Que.
David Hardy
President, Club Fit Corp, Edmonton, Alta.
David Patchell-Evans
CEO & Founder, GoodLife Fitness Clubs, President, Can-Fit-Pro, London, Ont.
Dr. Greg Anderson
Kinesiology & Physical Educ., University College of the Fraser Valley, Mission, B.C.
Joe Doiron
Senior Policy Analyst, Physical Activity Unit, Health Canada, Ottawa, Ont.
John Frittenburg
President, The JF Group, B.C.
Karin Lofstrom
Executive Director, Canadian Association for the Advancement of Women in Sport and Physical Activity
Larry Greene
General Director, La Sporthèque de Hull, Hull, Que.
Michael Levy
Executive Director, Spa Chakra Fitness, Chairman of the IHRSA Board of Directors
Susan Mundick
General Manager Vancouver Board of Parks and Recreation, Vancouver, B.C.
AUTHORS IN THIS ISSUE
Nerio Alessandri, Gregory Anderson, Stephane Cova, Rachel Debling, Barb Gormley, Nanci Guest, David Hardy, Dean Hartman, Yosi Knecht, Don Longwell, Rod Macdonald, Tracey Medeiros, Phillip Mills, Ron Poliseno, Robin Russell, Peter Twist, Amanda Vogel, Dave Wright
Publisher
Graham Longwell President, Mill Pond Publishing Inc.
Editor
Graham Longwell
graham@fitnet.ca
Managing Editor
Barb Gormley
barb@fitnet.ca
C E R T I F I C A T I O N · E D U C A T I O N · T R A N S F O R M A T I O N
Second Wind Pilates Plus® is Unique
Second Wind offers one of the longest running Pilates Certification programs in Canada. Now in our tenth year, our unique approach to Pilates Certification includes Integrated Movement Therapies (IMT)®
, a therapeutic approach to the
study of movement based on the work of Rudolf Laban and Irmgard Bartenieff. Bridging somatic investigation, movement therapy and core conditioning, our program stands out!
Certification is offered in Port Credit (Mississauga) and Toronto (Yorkville)
We are a member of the Pilates Method Alliance and the Pilates Association of Canada
Strength and Grace through Movement
Contributing Editors
Rachel Debling
Photography
Cathy Chatterton
Graphic Designer
Jonathan Cresswell-Jones
General Manager
Mill Pond Publishing Inc. Stephen Longwell
stephen@fitnet.ca
Vice-President, Sales
Lori Longwell
lori@fitnet.ca
Correspondence, return address, change of address, advertising or subscription:
Fitness Business Canada
30 Mill Pond Drive, Georgetown Ontario, Canada L7G 4S6 Tel: (905) 873-0850 Fax: (905) 873-8611
Toll Free: 1-888-920-6537 Email:
fc@fitnet.ca Website: www.fitnet.ca ISSN# 1494-9318
Canada Post Canadian Publications Mail Sales
Product Agreement No. 40039312 Return Postage Guaranteed
905.891.9642
155 Lakeshore Rd E Mississauga ON
6 Fitness Business Canada January/February 2009
danielle@secondwind.net www.secondwind.net
SUBSCRIPTIONS TO FITNESS BUSINESS CANADA and FITNET E-NEWSLETTER
Fitness Business Canada is published by Mill Pond Publishing Inc. six times a year: Jan., March, May, July, Sept. and Nov. Please visit www.fitnet.ca to subscribe. FitNet E-Newsletter is published 12 times a year. Bulk subscriptions are available in packages of 2-5 and 6+ at reduced rates. Call 1-888-920-6537.
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