available for an addition- al fee. The club offers many
amenities including a walk- in medical clinic, corporate wellness programs, instruc- tor training, and nutrition- al services through Vitalis Nutrition Designs. The club’s group exercise classes cater to a wide variety of mem- bers and include Pilates, yoga, boot camp, spinning and eve- ning salsa dance lessons.
QUICK BITS
Bentall Centre Athletic Club
Vancouver, BC
www.bentallcentreathleticclub.com
(which averages 1,000 hits per month) offers an article about what to look for when considering a club membership. The club plans on refreshing the web- site’s look in the near future. Like many clubs, BCAC attributes
The Ringside Bar and Lounge (cur-
rently leased and operated by Olympic boxing bronze medalist Dale Walters) accommodates hungry exercisers and offers a wide variety of fresh, fast and wholesome meals for its health-con- scious customers. The staff is comprised of 25 hard-
working individuals who are all equipped with at minimum BCRPA cer- tification; many possess kinesiology degrees. Manager Robin Russell has a formidable 25 years of experience in the industry. The staff’s main sales strat- egy focuses on developing relationships with members and meeting and sur- passing their expectations and goals. BCAC’s web site thoroughly ex-
plains all of the club’s features and classes and allows browsers to take a 360 degree tour through the facil- ity. All prices are posted for potential members’ convenience, and the site
much of its success to word of mouth advertising and client referrals. But it has dabbled in many other mediums including direct mail, e-mail cam- paigns and print ads in area directories. One of the most important strategies it has harnessed is corporate employ- ee wellness programs. Just one lunch meeting that spreads the word about fitness and health can result in several new members from a single company. The family mentality at BCAC is
prevalent with many staff members enjoying long and successful ca- reers at the centre. Liaising with club members is encouraged and has even lead to several staff members work- ing for clients’ businesses. Regular so- cial events keep its members happy, and they often double as fundrais- ing events for athletic-minded chari- ties. Just recently BCAC hosted the Halloween Open, the largest squash tournament in western Canada. FBC
Manager: Robin Russell
Number of Members: 1,160 Number of Staff: 25
Club fees: Basic fitness package $57 a month (with $200 down payment)
Facility Size: 10,000 sq. ft.
Key programs: instructor
training, employee wellness programs, walk-in medical clinic, nutritional support, Pilates, yoga, spinning, salsa dancing and boot camp
Equipment: 20+ stations in its Cybex and Nautilus strength training studio
Other points of interest:
Ringside Bar and Lounge, Ultima Medicentre, Vitalis Nutrition, Contenders Training Studio, member social events throughout the year
January/February 2009 Fitness Business Canada 57
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