FBC
TRAINERS
32 RESOURCES: How to find Credible Research on the Net
35 INSURANCE: Does Your Insurance Protection Fit?
36 Workouts: Training Solutions – The Completely Portable Workout
40 NUTRITION: A New Year – Time to Detox?
42 PROFILE: Laying Down the Law
Research
on the
Net
BY GREGORY ANDERSON AND AMANDA VOGEL
A
How to Find
Credible
Use these tips and resources to locate the best and most accurate on-line information.
client comes to you with questions about a new health fad he’s been hearing about. He read online that experts have identi- fied this fad as being 10 times more ef- fective for losing weight than exercise.
“What do you think?” he asks you. “Is it worth trying?” As his trainer, you decide to analyze the claims and cut through the hype to help your client understand whether or not this fad is really worth pursuing. So you go online to do some research. You’re not alone. Close to eight million Canadians
regularly surf the Internet, according to a global re- search report from Universal McCann, a media commu- nications agency. The question is, what kind of health and fitness information do these web surfers find? Anyone who has searched online knows the web
32 Fitness Business Canada January/February 2009
contains highly trustworthy content as well as outright misinformation – and everything in between. After all, anyone can post information online. Even considering that fact, three-quarters of people
who seek health info online say they check the source and date of that info “only sometimes,” “hardly ever,” or “never” (Fox, 2006). That means many people read health info online without consistently examining the quality and accuracy of that content (Fox, 2006). Could this figure include some of your clients? Or you? This article will discuss strategies for judging if the
web-based health information you and your clients read is reliable and authentic. We’ll also cover where you’re most likely to find trusted content. Let’s begin, though, by analyzing how people search for health info online.
FOR FITNESS STAFF, INSTRUCTORS, PERSONAL TRAINERS, REHAB, SPORT & WELLNESS PROFESSIONALS
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