36 japan
“Recommend clients book early. Hotels can get very busy, particularly in the springtime with the increasing number
of tourists from China” CHARLIE COOPER, UK SALES MANAGER, CHINA LINKS TRAVEL
Tourism talk “Last year was a fantastic one for Japan’s tourism industry: for the second year running the country registered a record
high (of visitors). “Overall visitors to Japan in 2014 rose 29.4%
year on year, to 13.4 million visitors. And 2015 has got off to an even stronger start with an increase of 43.7% for Q1 (4,131,400). “In March, the fi rst month of the March/April
peak cherry blossom season, British visitors were up 25.8% compared to March 2014. “The value of the yen has dropped around 40% against the pound since 2012, making Japan excellent value for UK travellers, so 2015 is a great year to be holidaying there.
“Japan’s outdated image as an expensive destination lingers on and does still deter some people. For this reason we have a special guide on our website listing what things actually cost. See
seejapan.co.uk/jnto_consumer/ plan-your-trip/practical-information/for-budget-travellers/ affordable-japan. It lets potential visitors see for themselves just how affordable Japan is. “The country’s tourism infrastructure continues to develop to accommodate this upswing in visitors, and next year’s new shinkansen (bullet train) line extension will make Hokkaido easier and cheaper to get to, particularly for users of the great value Japan Rail Passes.” Kylie Clark, Head of PR and Marketing, Japan National Tourism Organization
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